User experience design (UXD) is offered as
a concentration within the professional science master's program described
under Business and Science 137. The objective of the master of business and science (M.B.S.) degree with a concentration in UXD is to train students in the essential skills of designing
engaging, easily learned, and usable computer-based interfaces whether they be
webpages, mobile phones, or lawn mowers. Students will learn the current methods
and practices involved in gathering user information, creative designing,
writing, prototyping, and testing a wide range of interface media. The
program will also give students a basic understanding of human-computer
interaction and the underlying psychology, communication, and sociology
theory that guides design, plus training in visual design principles. Portfolio preparation is a key element of the program as are current interface
design techniques such as building personas, using design patterns, content
management, information architecture, card sorting, online usability testing,
eyetracking, and workflow analysis.
The UXD concentration consists of five required core courses, a required 3-credit
Practicum/Internship (to be taken after the core courses), a course in visual
design (for students without prior visual design experience), and
electives (two or three electives depending upon whether students take the
visual design course).
Core Courses
I. Basics of user experience and design
16:137:531 Introduction to User Experience Design (3)
II. Collecting user experience design requirements and evaluating design
16:137:532 Contextual Inquiry and Usability Assessment (3)
III. Developing visual designs
16:137:533 Visual Design
(3)
IV. How to evaluate interfaces
16:137:535 Usability
Evaluation (3)
V. UXD Practicum: This course is to be taken after the first three core courses are completed. Students will finish their electronic portfolio as part of this practicum.
16:137:603/536 UXD Practicum (3)
Electives - Student can select the remaining courses from the following list (other courses are also available; please speak to your adviser):
16:137:601 Special Topics: Mobile App Development from
Concept to Market (3) (fall)
01:355:425 Web Authoring (3)
16:137:650 Social Media Marketing (3)
16:137:650 Digital Marketing (3)
16:137:651 Customer Experience Marketing (3)
17:610:510 Human Information Behavior (3)
17:610:511 Research Methods (3)
17:610:554 Information Visualization and Presentation
(3)
17:610:557 Database Design and Management (3)
22:198:603 Business Data Management (3)
17:610:581 Social Informatics (3)
17:610:587 Understanding and Building Social Media (3)
16:830:506 Social Psychology (3)
16:830:508 Research Methods in Social Psychology (3)
16:830:514 Sensation and Perception (3)
16:830:522 Research Design and Analysis II (3)
16:830:546 Memory and Attention (3)
17:194:511 Organizational Communication (3)
17:194:514 Communication Research (3)
34:970:515:01 Methods of Planning Analysis I (statistics)
(3)
34:833:635 Survey Research (3)
56:198:500 Introduction to Programming for Computational Scientist (3)
Course descriptions and a full list of electives are listed at http://mbs.rutgers.edu.
Concentration Coordinator:
Professor Deborah Silver
silver@jove.rutgers.edu
Programs, Faculty, and Courses 
