Rutgers, The State University of New Jersey
Camden Undergraduate
 
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Rutgers School of Business-Camden
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Bachelor of Science
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Bachelor of Science in Accounting
Bachelor of Science in Finance
Bachelor of Science in Human Resource Management
Bachelor of Science in Management
Bachelor of Science in Marketing
Bachelor of Arts in Business Administration (B.B.A.)
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Catalogs
  Camden Undergraduate Catalog 2023-2025 Rutgers School of Business-Camden Degree Programs Bachelor of Science Bachelor of Science in Marketing  

Bachelor of Science in Marketing

Bachelor of Science in Marketing
Marketing provides students with a solid foundation in marketing principles and techniques. Marketing equips students with the quantitative and qualitative skills necessary to investigate and analyze customer behavior, competitors, and external groups who may be affected by the marketing process.

Major Prerequisite Requirements (33-34 credits)
General Education Requirements (18 credits)
Business Core Requirements (30 credits)

Major Requirements  (18 credits)

52:630:374    Consumer Behavior
52:630:385    Marketing Research
52:630:403    Strategic Marketing
52:630:300+  Marketing elective or concentration 1
52:630:300+  Marketing elective or concentration 2
52:630:300+  Marketing elective or concentration 3

Required Electives  (20-21 credits)
52:___:300+ Business Elective or concentration 4
52:___:300+ Business Elective
__:___:___  Free Elective 1
__:___:___  Free Elective 2
 __:___:___ Free Elective 3
__:___:___  Free Elective 4
__:___:___  Free Elective 5

For further details including requirements of Marketing, Business, and Free Electives see website: https://business.camden.rutgers.edu/undergraduate/bachelor-of-science-programs/curriculum-worksheets/  or contact RSBC Academic Advising at: acadsvcs@camden.rutgers.edu

 
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