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  Camden Undergraduate Catalog 2021-2023 Rutgers School of Business-Camden Degree Programs Undergraduate Tracks and Concentrations  

Undergraduate Tracks and Concentrations

The following tracks/concentrations are available to Rutgers School of Business-Camden students enrolled in the undergraduate program (bachelor of science or bachelor of arts) unless otherwise noted.

Substitutions for courses may be made but only upon approval of the appropriate area head or of the associate dean for undergraduate programs. All requests must go through your academic adviser (Rutgers School of Business-Camden Academic Services Office).

Refer to the following website for descriptions, details, and updates:

Corporate Finance track/concentration: The courses in this track prepare students to make sound business decisions. This track benefits both entrepreneurs and those seeking an entry-level position in a corporation with the goal of one day attaining the position of chief financial officer.
52:390:310  Corporate Finance

52:390:315  Investments and Portfolio Management

52:390:330  Short-Term Financial Management

52:390:350  Multinational Finance

52:390:410  M&A Finance
Data Analytics track/concentration: Data analytics involves quantitative and qualitative techniques and tools to analyze and exploit the massive amount of data generated in business. The data analytics skill set will be valuable in a wide range of businesses and organizations in government, education, and other sectors.
 52:620:321  Optimization and Spreadsheet Modeling

 52:620:430  Introduction to Big Data Applications

 52:620:432  Text and Social Media Mining

 52:623:447  Data Management and Analytics with R

Digital Marketing track/concentration: Students will gain cutting-edge marketing knowledge and skills in social media, search engine marketing, content marketing, digital marketing analytics, and more to develop high-performing integrated marketing plans that deliver on key marketing metrics.

52:630:361  Digital Marketing Fundamentals
52:630:362  Principles of Digital Analytics
52:630:363  Social Media Marketing
52:630:364  Digital Content Creation

Strategic Human Resource Management track/concentration: The courses in this track focus on workplace issues crucial for performance, including team building, evaluating needs for training and development, guiding employees' career progression, assessing compensation, and managing diversity by using evidence-based practices based on the latest research. Interested students can also use this module to prepare for the competency-based Society for Human Resource Management (SHRM) Certification exam -- the industrywide gold standard in demonstrating expertise in personnel management.

52:533:360  Career Planning and Career Management

52:533:365  Strategic Human Resource Management

52:533:461  Compensation and Benefits

52:533:463  Talent Management: Attracting, Developing, and Retaining Employees

Financial Analyst track (open to bachelor of science students only): The track encompasses a large proportion of the knowledge incorporated into the Chartered Financial Analyst (CFA) Program Level 1 Exam, the most respected and recognized investment management designation in the world. Students acquire a comprehensive understanding of equity, debt, and derivative securities and markets. They acquire the quantitative tools needed to analyze investment opportunities, manage portfolios, assess and manage financial risks, and make lending decisions. Likely job titles include financial analyst, financial adviser, relationship manager, portfolio manager, risk manager, and research analyst.

    52:390:315  Investments and Portfolio Management

    52:390:425  Fixed Income Securities

    52:390:435  Derivative Securities

    52:390:464  Equity Investments

For additional information, contact RU-info at 848-445-info (4636) or
Comments and corrections to: One Stop Student Services Center.

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