As of Fall 2022 this concentration will no longer be available to new students.
Marketing analytics is the discipline of analyzing and synthesizing multiple data
sources to uncover meaningful insights and actionable information to
reach audiences and customers. It's marketing intelligence--using data to
uncover your customer's voice--and it's a rapidly growing job market.
The marketing research insights and analytics (MRIA) program at
Rutgers Business School will prepare you for a career in a data-driven
industry that leverages Big Data to make marketing decisions. You'll
learn how to draw conclusions about data and be positioned for jobs in
marketing research, marketing analytics, and data handling.
Degree Programs 
