Rutgers Business School: Graduate Programs-Newark and New Brunswick's
master of science in digital marketing is a fully
online, nationally ranked, AACSB-accredited degree program intentionally created to address
the need for a larger talent pool of digital experts. This dynamic
30 credit program provides marketing professionals with relevant and
current content delivered by industry practitioners and scholars with
years of experience in the digital marketing field.
The master of science in digital marketing curriculum is split between:
- Foundational marketing courses modernized for our digital world, and
- Tactical courses focused on important digital marketing strategies and tools.
Many of the courses offer hands-on experience with
industry-leading marketing technology platforms, such as Google
Analytics, Hootsuite, and Hubspot. The curriculum is purposefully
designed to develop marketing leaders in our digital world, whether
"digital" is in their job titles or not.
Courses are
taught on the Canvas learning management platform, which is
user-friendly and accessible anywhere you can connect online. All of our courses are delivered asynchronously to
provide flexibility, but class-paced to maximize engagement with your
classmates and instructors.The
program can be completed in 9-12 months with a maximum of 4.5 years.
Rutgers Business School master of science in digital
marketing was ranked #2 for 'Best Online Masters in Marketing' survey by US
News & World Report, 2024.
Program Highlights
- Master of science degree awarded by Rutgers Business School
- 100 percent online--no residency requirement
- 30 credits required for the degree, including 3 advanced standing credits for eligible
applicants with at least 5 years of professional experience in digital marketing.
- Integrated ability to earn certifications in relevant marketing platforms such as Google Analytics, Hootsuite, and Hubspot.
- Courses taught by highly experienced industry practitioners and faculty
- Two admissions cycles per year
- No GMAT/GRE required
For more information, click on the following links:
Degree Programs 
