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  Rutgers Business School: Graduate Programs-Newark and New Brunswick 2024-2026 Degree Programs Master of Science in Digital Marketing Degree Requirements  

Degree Requirements


A flexible structure allows students to set their own pace for program completion, which can occur in as few as two semesters or longer. Students complete 10 courses (30 credits) in the program, and may receive up to 3 credits of advanced standing based on prior education and/or professional experience. Please see our course list below, access the course descriptions on our website, or see the Course List and Descriptions chapter of this catalog. If you have any additional questions about the curriculum, please contact the program director: sschwartz@business.rutgers.edu.

M.S. Digital Marketing Courses (10 3-credit courses complete the program)

Curriculum Effective for Students Admitted in Spring 2021 and Beyond

Required Courses:

22:630:500  M.S. Digital Marketing Program Orientation (0 credits)

22 630:615  Digital Marketing (3)

22:630:630  Consumer Behavior in a Digital World (3)

22:630:639  Customer Journey Analytics (3)

22:630:638  Digital Marketing Law, Policy, and Ethics (3)

22:630:629  Digital Marketing Strategy (3)

22:630:634  Marketing Research in a Digital World (3)

Elective Courses:

22:630:637  Content Marketing (3)

22:630:631  Digital Advertising and Promotions (3)

22:630:635  Mobile Marketing and Innovation (3)

22:630:633  Retail Marketing in a Digital World (3)

22:630:636  Search Engine Marketing (3)

22:630:632  Social Media Marketing (3)

22:630:628 Special Topic: UX & UI in Digital Marketing  (3)

22:630:605 Special Topic: Branding in a Digital World (1.5)

22:630:614 Special Topic: Performance Marketing in a Digital World (1.5)

22:630:626 Special Topic: AI in Marketing (1.5)

22:630:627 Special Topic: Marketing in the Metaverse (1.5)

In spring 2021 the digital marketing curriculum changed. The curriculum below was effective for students admitted before spring 2021.

M.S. Digital Marketing Courses (12 3-credit courses complete the program)

Students complete 12 courses (36 credits) in the program, but may receive up to 6 credits of advanced standing based on prior education and/or professional experience. Please see our course list below, access the course descriptions on our website, or see the Course List and Descriptions chapter of this catalog. If you have any additional questions about the curriculum, please contact the program director: sschwartz@business.rutgers.edu.

22:630:500  M.S. Digital Marketing Program Orientation (0 credits)
22 630:615  Digital Marketing (3)
22:630:637  Content Marketing (3)
22:630:630  Consumer Behavior in a Digital World (3)
22:630:639  Customer Journey Analytics (3)
22:630:631  Digital Advertising and Promotions (3)
22:630:638  Digital Marketing Law, Policy, and Ethics (3)
22:630:629  Digital Marketing Strategy (3)
22:630:634  Marketing Research in a Digital World (3)
22:630:635  Mobile Marketing and Innovation (3)
22:630:633  Retail Marketing in a Digital World (3)
22:630:636  Search Engine Marketing (3)
22:630:632  Social Media Marketing (3)

 
For additional information, contact RU-info at 848-445-info (4636).
Comments and corrections to: Campus Information Services.



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