A flexible structure allows students to set their own pace
for program completion, which can occur in as few as two semesters or longer.
Students complete 10 courses (30 credits) in the program, and may receive up to
3 credits of advanced standing based on prior education and/or professional
experience. Please see our course list below, access the
course descriptions on our website, or see the
Course List and Descriptions chapter of this
catalog. If you have any additional questions about the curriculum, please
contact the program director:
sschwartz@business.rutgers.edu.
M.S. Digital Marketing Courses (10 3-credit courses complete
the program)
Curriculum Effective for Students Admitted in Spring 2021 and Beyond
Required Courses:
22:630:500 M.S.
Digital Marketing Program Orientation (0 credits)
22 630:615 Digital
Marketing (3)
22:630:630 Consumer
Behavior in a Digital World (3)
22:630:639 Customer
Journey Analytics (3)
22:630:638 Digital
Marketing Law, Policy, and Ethics (3)
22:630:629 Digital
Marketing Strategy (3)
22:630:634 Marketing
Research in a Digital World (3)
Elective Courses:
22:630:637 Content
Marketing (3)
22:630:631 Digital
Advertising and Promotions (3)
22:630:635 Mobile
Marketing and Innovation (3)
22:630:633 Retail
Marketing in a Digital World (3)
22:630:636 Search
Engine Marketing (3)
22:630:632 Social
Media Marketing (3)
22:630:628 Special Topic: UX & UI in
Digital Marketing (3)
22:630:605 Special Topic: Branding in a Digital
World (1.5)
22:630:614 Special Topic: Performance Marketing
in a Digital World (1.5)
22:630:626 Special Topic: AI in Marketing (1.5)
22:630:627 Special Topic: Marketing in the
Metaverse (1.5)
In spring 2021 the digital marketing curriculum changed. The curriculum below was effective for students admitted before spring 2021.
M.S. Digital Marketing Courses (12 3-credit courses complete the program)
22:630:500 M.S. Digital Marketing Program Orientation (0 credits)
22 630:615 Digital Marketing (3)
22:630:637 Content Marketing (3)
22:630:630 Consumer Behavior in a Digital World (3)
22:630:639 Customer Journey Analytics (3)
22:630:631 Digital Advertising and Promotions (3)
22:630:638 Digital Marketing Law, Policy, and Ethics (3)
22:630:629 Digital Marketing Strategy (3)
22:630:634 Marketing Research in a Digital World (3)
22:630:635 Mobile Marketing and Innovation (3)
22:630:633 Retail Marketing in a Digital World (3)
22:630:636 Search Engine Marketing (3)
22:630:632 Social Media Marketing (3)
Degree Programs 
