The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that combines quantitative and analytical learning with the qualitative storytelling of traditional marketing.
This new program starting in Fall 2024 is focused on preparing marketers for career opportunities in marketing insights and big data, and requires students to have a strong quantitative background. Through this program, graduates will be able to interpret complex analytical marketing insights into actionable business decisions.
Program Highlights:
- 30 Credit Program
- STEM-designated program
- Complete the program in 1 year as a full-time student
- Full-time and part-time options
- In-person and hybrid learning options
Degree Programs 
