Degree Requirements

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. https://www.business.rutgers.edu/marketing-analytics-insights/curriculum#suggested-sequence

Required Courses

Students must complete all of the listed required courses (21 credits).

(22:630:586) Marketing Management - 3 Credits
(22:630:604) Marketing Research - 3 Credits
(22:630:679) Customer Journey Analytics - 3 Credits
(22:630:685) Applied AI in Marketing - 3 Credits
(22:544:641) Analytics for Business Intelligence - 3 Credits
(22:544:646) Data Analysis and Visualization - 3 Credits
(22:630:691) MarTech Application Landscape & Ethics - 3 Credits

Electives
Students are required to take 2 courses (6 credits).

(22:630:655) Customer Relationship Management - 3 Credits
or (53:630:509) Customer Analytics - 3 Credits
(22:630:677) Advanced Marketing Analytics - 3 Credits
(22:630:689) Marketing Mix Models - 3 Credits
(22:544:603) Business Data Management - 3 Credits
or (53:623:517) Data Management and Business Intel - 3 Credits
(22:544:635) Neural Networks and Deep Learning - 3 Credits
or (53:716:545) Machine Learning Applications - 3 Credits
(22:544:660) Business Analytics Programming - 3 Credits
(53:716:535) Big Data Analytics - 3 Credits

Capstone Courses
Students must complete one capstone course (3 credits).

(22:630:678) Marketing Insights - 3 Credits
(22:135:634) Industry Client Project/Internship/Coop - 3 Credits