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33:630:301
Introduction to Marketing (3)
Extensive overview of marketing: the process of creating goods and services in response to consumer wants and needs. Study of the marketing function in business firms and nonprofit organizations. Consumer behavior, marketing research, industrial marketing, pricing, channels of distribution, and promotion.
Rutgers Business School majors and minors only.
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33:630:363
Introduction to Advertising (3)
Advertising viewed as a promotional function in the context of marketing objectives. The history and economic significance of advertising; its social importance and relation to business organization; study of advertising functions.
Prerequisites: 33:630:301:29:630:301. Open to Marketing majors. All except first-year students.
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33:630:368
Retail Marketing (3)
Channels of distribution approach to the retailing function. The changing character of retail competition; relations between manufacturers and middlemen; procedures and problems of retail management. Emphasis on the smaller entrepreneur as well as the large retail organization. Case studies, field projects.
Prerequisites: 33:630:301 29:630:301. Open to major 630, major 799, CERT 631, and CERT 634. All except first-year students.
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33:630:369
New Product Planning (3)
Study of the functions, concepts, and decisions required in the introduction, maintenance, and deletion of products. Special attention given to the areas of new-product need, new-product development, and product planning and strategy.
Prerequisites: 33:630:301 29:630:301. Open to major 630, major 799, CERT 382, CERT 631, and CERT 634. All except first-year students.
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33:630:370
Business-to-Business Marketing (3)
Analysis of industrial marketing planning and activities; the management of distribution channels, costs, and policy development.
Prerequisites: 33:630:301 29:630:301. Open to major 630, major 799, CERT 631, and CERT 634. All except first-year students.
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33:630:371
International Marketing (3)
Analysis of economic, social, and political environments influencing international markets; comparative studies of global buying behavior, international marketing strategy, and operations.
Prerequisites: 33:630:301 or 29:630:301. Junior or senior status. Marketing majors only.
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33:630:372
Services Marketing (3)
Addresses the challenge of marketing services and managing the service component of product/service combinations. Issues covered include service design, quality definition, satisfaction measurement, performance guarantees, and internal and external marketing planning and execution.
Prerequisites: 33:630:301 or 29:630:301. Junior or senior status. Marketing majors only.
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33:630:374
Consumer Behavior (3)
Explores the roots of buyer behavior from a managerial perspective, drawing on the disciplines of psychology, sociology, and anthropology. Development of sound marketing strategy. Topics include perception, learning, communication, cognition, memory, motivation, and attitudes of consumers.
Prerequisites: 33:630:301 or 29:630:301. Open to major 630 and CERT 631. All except first-year students.
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33:630:385
Marketing Research (3)
Techniques of marketing research and the role of the marketing research department in a business structure. Emphasizes the use of analytical techniques in the design and conduct of marketing research. Problem formulation; collecting and organizing respondent data; and evaluation and use of research findings.
Prerequisites: 33:623:385 or 33:136:385 AND 33:630:301 or 29:630:301. Open to major 630 and major 799. All except first-year students.
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33:630:401
Sales Management (3)
Problems, policies, and functions of sales management as the vital link between selling and marketing. Role of the sales manager in the development of a successful sales force. Topics include territory and market analyses, compensation, sales planning, and control.
Prerequisites: 33:630:301 or 29:630:301. Open to major 799, major 630, CERT 631 or CERT 634. All except first-year students.
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33:630:428
Nonprofit Marketing (3)
The Nonprofit Marketing class is a practical course focusing on marketing strategies for NGOs; it covers the nonprofit market and dynamics from macro to micro, the fundraising process, players and institutions, support processes and other applications. It requires the development of a Nonprofit Marketing Team Project, where student teams as consultants for a real-life social cause.
Prerequisites: 33:630:301 or 29:630:301 or 29:630:301. Marketing majors only. All except first-year students.
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33:630:452
Marketing Strategy (3)
Integrating and applying marketing concepts to the actual problems of real business and nonbusiness organizations. Strong emphasis on the case method of study. Written and oral presentations required.
Prerequisites: 33:630:385 or 29:630:385. Senior marketing majors only.
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33:630:480
Special Topics in Marketing: Social Media and Mobile Marketing (3)
This course focuses on current social media and mobile marketing trends and strategies. It explores social media and mobile marketing and ecosystems and how organizations incorporate these tools into their business strategies. The course will also provide best practices for students to represent their personal brand on social media.
Prerequisites: 33:630:301 or 29:630:301. Marketing majors only. All except first-year students.
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33:630:481
Special Topics: Marketing Technology (3)
Marketers can access hundreds of vendors offering diverse technology applications such as campaign management, marketing resource management, marketing analytics, and content marketing. This course introduces students to the opportunities and challenges of using these marketing technologies. The opportunities range from targeting the right audiences to personalizing messaging to leveraging new digital technologies to effectively managing complex multi-channel marketing campaigns. Students will learn how marketing executives decide which technologies are right for addressing their marketing problems.
Prerequisites: 33:630:301. Open to all except first-year students.
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33:630:482
Advertising Strategy (3)
Investigation and solution of actual advertising problems by management; examination of advertising as influenced by the marketing structure and environment.
Prerequisites: 33:630:301, 363. Junior or senior status. Marketing majors only.
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33:630:485
Special Topics: Introduction to Professional Selling (3)
The role of selling is a critical function in all industries and is responsible for driving revenue, share and profit for an organization. Salespeople also serve as an important link between an organization and its customers. Everyone is a salesperson, and Professional Selling requires a specific set of skills for an individual to be successful; whether selling a product, a service, an idea, or themselves. This course will introduce you to the
components of the sales process, as well as the "soft" and "hard" skills necessary to thrive in the business world, including:
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Finding customers and developing relationships
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Using various strategies and tools to meet client needs
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Solving customer problems
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Psychology of selling
Prerequisites: 33:630:301 or 29:630:301. Open to Rutgers Business School students. All except first-year students.
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33:630:486,487
Independent Study in Marketing (BA)
Individual research project under the guidance of a departmental faculty member.
Prerequisites: 33:630:385 and permission of department. Open only to 630 majors.
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33:630:488
A.I. in Marketing (3)
This course provides a broad introduction to Artificial Intelligence (AI), Machine Learning, and new emerging technologies that influence Marketing. The course will cover basic concepts in each of the topics and applications in the specific marketing scenarios The course will also draw upon case studies and applications, so that students will learn how to apply these concepts to solve real business problems. Students will learn how to choose the right method for the most common business problems and will obtain hands on experience in solving these problems.
Prerequisites: 33:136:385 and (33:630:301 or 29:630:301).
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33:630:489
Special Topics in Marketing: Marketing Analytics (3)
This course will help students design, implement, and apply various techniques to support such decisions. Specifically, students will learn to use and analyze data to target key customers, measure cross-channel campaign performance, and understand customer purchase funnels.
Prerequisites: 33:630:301 or 29:630:301. Open to major 136 and major 630. All except first-year students.
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33:630:490
Marketing Internship (3)
Supervised involvement in a private, public, or nonprofit
organization providing the student with an opportunity to apply concepts
learned in a class to the work environment.
Prerequisites: 33:630:301 or 29:630:301. Open to marketing majors by permission of the department.
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33:630:491
Marketing Co-Op (3)
Provides the opportunity to apply concepts learned in class
to the work environment.
Open to Rutgers Business School students. Juniors and seniors.
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33:630:495,496
Honors Program Marketing (3,3)
Independent research and preparation of a written thesis under direction of a faculty member.
Prerequisites: Open to marketing seniors in honors program only. Both semesters must be completed to receive credit.
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33:630:497
Digital Marketing (3)
Introduces students to the growing world of digital marketing; provides knowledge of the digital media landscape, platforms, tools, and technologies.
Prerequisites: 33:630:301 or 29:630:301. Open to Marketing majors. All except first-year students.
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33:630:498
Special Topics in Marketing: Brand Management (3)
This course addresses the nature of brand management in the 21st century, and the challenges and skills needed to run a branded business within the framework of a corporate environment.
Prerequisites: 33:630:301 or 29:630:301. Marketing majors only. All except first-year students.
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33:630:499
Marketing Consulting for Small Business (3)
Builds upon academic marketing knowledge by working on real-life marketing consulting projects requested by small businesses enrolled with the Small Business Development Center program. Students in this course must identify and understand the key issues, formulate models, complete analyses, and apply course knowledge to solve real-world problems.
Prerequisites: 33:630:301 or 29:630:301. Open to Marketing majors. Junior or senior status.
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Rutgers Business School: Undergraduate-New Brunswick 
