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33:630:301
Introduction to Marketing (3)
Extensive overview of marketing: the process of creating goods and services in response to consumer wants and needs. Study of the marketing function in business firms and nonprofit organizations. Consumer behavior, marketing research, industrial marketing, pricing, channels of distribution, and promotion.
Rutgers Business School majors and minors only.
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33:630:363
Introduction to Advertising (3)
Advertising viewed as a promotional function in the context of marketing objectives. The history and economic significance of advertising; its social importance and relation to business organization; study of advertising functions.
Prerequisites: 33:630:301. Junior or senior status. Marketing majors only.
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33:630:368
Retail Marketing (3)
Channels of distribution approach to the retailing function. The changing character of retail competition; relations between manufacturers and middlemen; procedures and problems of retail management. Emphasis on the smaller entrepreneur as well as the large retail organization. Case studies, field projects.
Prerequisites: 33:630:301. Junior or senior status. Marketing and supply chain management majors only.
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33:630:369
New Product Planning (3)
Study of the functions, concepts, and decisions required in the introduction, maintenance, and deletion of products. Special attention given to the areas of new-product need, new-product development, and product planning and strategy.
Prerequisites: 33:630:301. Junior or senior status. Marketing and supply chain management majors only.
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33:630:370
Business-to-Business Marketing (3)
Analysis of industrial marketing planning and activities; the management of distribution channels, costs, and policy development.
Prerequisites: 33:630:301. Junior or senior status. Marketing and supply chain management majors only.
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33:630:371
International Marketing (3)
Analysis of economic, social, and political environments influencing international markets; comparative studies of global buying behavior, international marketing strategy, and operations.
Prerequisites: 33:630:301. Junior or senior status. Marketing majors only.
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33:630:372
Services Marketing (3)
Addresses the challenge of marketing services and managing the service component of product/service combinations. Issues covered include service design, quality definition, satisfaction measurement, performance guarantees, and internal and external marketing planning and execution.
Prerequisites: 33:630:301. Junior or senior status. Marketing majors only.
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33:630:374
Consumer Behavior (3)
Explores the roots of buyer behavior from a managerial perspective, drawing on the disciplines of psychology, sociology, and anthropology. Development of sound marketing strategy. Topics include perception, learning, communication, cognition, memory, motivation, and attitudes of consumers.
Prerequisites: 33:630:301. Junior or senior status. Marketing majors only.
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33:630:385
Marketing Research (3)
Techniques of marketing research and the role of the marketing research department in a business structure. Emphasizes the use of analytical techniques in the design and conduct of marketing research. Problem formulation; collecting and organizing respondent data; and evaluation and use of research findings.
Prerequisites: 33:136:385, 33:630:301. Junior or senior status. Marketing and supply chain management majors only.
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33:630:401
Sales Management (3)
Problems, policies, and functions of sales management as the vital link between selling and marketing. Role of the sales manager in the development of a successful sales force. Topics include territory and market analyses, compensation, sales planning, and control.
Prerequisites: 33:630:301. Junior or senior status. Marketing and supply chain management majors only.
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33:630:428
Marketing and Society (3)
Social issues that influence marketing activities; social responsibilities of marketing management; consumerism; marketing and urban redevelopment; marketing ethics; political action and reaction; legal aspects of marketing; social gains and costs of marketing.
Prerequisites: 33:630:301. Junior or senior status. Marketing majors only.
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33:630:452
Marketing Strategy (3)
Integrating and applying marketing concepts to the actual problems of real business and nonbusiness organizations. Strong emphasis on the case method of study. Written and oral presentations required.
Prerequisites: 33:630:385. Senior marketing majors only.
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33:630:480
Special Topics in Marketing: Social Media and Mobile Marketing (3)
This course focuses on current social media and mobile marketing trends and strategies. It explores social media and mobile marketing and ecosystems and how organizations incorporate these tools into their business strategies. The course will also provide best practices for students to represent their personal brand on social media.
Prerequisites: 33:630:301. Junior or senior status. Marketing majors only.
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33:630:482
Advertising Strategy (3)
Investigation and solution of actual advertising problems by management; examination of advertising as influenced by the marketing structure and environment.
Prerequisites: 33:630:301, 363. Junior or senior status. Marketing majors only.
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33:630:486,487
Independent Study in Marketing (BA)
Individual research project under the guidance of a departmental faculty member.
Prerequisites: 33:630:385 and permission of department. Open only to 630 majors.
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33:630:489
Special Topics in Marketing: Marketing Analytics (3)
This course will help students design, implement, and apply various techniques to support such decisions. Specifically, students will learn to use and analyze data to target key customers, measure cross-channel campaign performance, and understand customer purchase funnels.
Prerequisites: 33:630:385. Junior or senior status. Marketing majors only.
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33:630:490
Marketing Internship (3)
Supervised involvement in a private, public, or nonprofit
organization providing the student with an opportunity to apply concepts
learned in a class to the work environment.
Prerequisites: 33:630:301. Open to marketing majors by permission of the department.
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33:630:491
Marketing Co-Op (3)
Provides the opportunity to apply concepts learned in class
to the work environment.
Prerequisites: 33:630:301. Open to marketing juniors and seniors by permission of the department.
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33:630:495,496
Honors Program Marketing (3,3)
Independent research and preparation of a written thesis under direction of a faculty member.
Prerequisites: Open to marketing seniors in honors program only. Both semesters must be completed to receive credit.
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33:630:497
Digital Marketing (3)
Introduces students to the growing world of digital marketing; provides knowledge of the digital media landscape, platforms, tools, and technologies.
Prerequisites: 33:630:301. Junior or senior status. Marketing majors only.
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33:630:498
Special Topics in Marketing: Brand Management (3)
This course addresses the nature of brand management in the 21st century, and the challenges and skills needed to run a branded business within the framework of a corporate environment.
Prerequisites: 33:630:301. Junior or senior status. Marketing majors only.
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33:630:499
Marketing Consulting for Small Business (3)
Builds upon academic marketing knowledge by working on real-life marketing consulting projects requested by small businesses enrolled with the Small Business Development Center program. Students in this course must identify and understand the key issues, formulate models, complete analyses, and apply course knowledge to solve real-world problems.
Prerequisites: 33:630:301. Junior or senior status. Marketing majors only.
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