Bachelor of Science in Marketing

Marketing provides students with a solid foundation in marketing principles and techniques. Marketing equips students with the quantitative and qualitative skills necessary to investigate and analyze customer behavior, competitors, and external groups who may be affected by the marketing process. Specializations in marketing research is available.

Major Specific Courses

52:630:385  Marketing Research

52:630:___  marketing elective (above 300 level)

52:630:___  marketing elective (above 300 level)

52:630:___  marketing elective (above 300 level)

52:630:___  marketing elective (above 300 level)

__:___:___  approved elective

__:___:___  approved elective

52:___:___  International Business elective

Major Specific Elective Requirements

Marketing Electives: Students are required to complete 15 credits from the offerings of school 52, subject 630 courses at or above the 300 level. The Marketing Internship course 52:630:497 may be applied to meet no more than 3 of the 6 required marketing elective credits.   

Approved Electives: Students are required to complete 6 credits from the following approved elective options: 

52:___:___  any school 52 (subject code 010, 135, 390, 533, 620, 623, or 630) course at or above the 300 level

50:830:___  any psychology (50:830) course at the 300 level or above

52:960:___  any statistics (50:960) course at the 300 level or above

50:220:308  Introductory Managerial Economics

50:220:322  Econometrics

50:920:301  Methods and Techniques of Social Research

For updates to curriculum see:  https://business.camden.rutgers.edu/ug/worksheets/