Corporate Finance Track: Every business decision that involves the use of money is a
corporate finance decision. The courses in this track prepare students to make
sound business decisions, such as which business activities make financial
sense for the firm's owners, which business and financial risks are worth
taking and which must be avoided, how to ensure a business has enough cash on
hand to pay its bills, and whether profits should be reinvested in the business
or distributed to the owners. The basic principles of financial decision-making
are the same for large, publicly traded firms and small, privately run
businesses. This track benefits both entrepreneurs and those seeking an entry
level position in a corporation with the goal of one day attaining the position
of Chief Financial Officer.
52:390:310 Corporate Finance
52:390:330 Short Term Financial Management
52:390:350 Multinational Corporate Finance
52:390:410 M&A Finance
52:390:315 Investments and Portfolio Management
Data Analytics Track:
Data analytics involves quantitative and qualitative
techniques and tools to analyze and exploit the massive amount of data
generated in business. This track introduces data retrieval and programming
languages such as SQL, R, and Python, as well as new programming environments,
such as Hadoop ecosystem, data mining techniques, sentiment analysis, and
predictive analytics. The track will introduce some of the latest software used
for performing data analytics and text mining. The data analytics skill set
will be valuable in a wide range of businesses and organizations in government,
education, and other sectors.
52:620:321 Optimization and Spreadsheet
Modeling
52:623:447 Data Management and Analytics with R
52:620:430 Introduction to Big Data Applications
52:620:432 Text and Social Media Mining
Digital Marketing Track: In a world where more and more business activities are driven by
technology, developing an effective digital marketing plan is essential for
every organization and the need for digital marketers continues to grow. The
digital marketing track provides students with grounding in developing
marketing plans and strategies to capitalize on digital tools to communicate
and engage with current and prospective customers. Students will gain
cutting-edge marketing knowledge and skills in social media, search engine
marketing, content marketing, digital marketing analytics, and more to develop
high-performing integrated marketing plans that deliver on key marketing
metrics.52:630:361 Digital Marketing Strategy
52:630:362 Digital Marketing Analysis
52:630:416 Social Media Marketing
52:630:418: Digital Creative Design
Strategic Human Resource Management
Track: Understanding how to reward employees, navigate
legal requirements, and motivate a workforce are skills that every manager
needs, regardless of their functional area or specialization. This track
provides essential skills, knowledge, and behaviors needed to excel as business
leaders in any industry. The courses in this track focus on workplace issues
crucial for performance, including team building, evaluating needs for training
and development, guiding employees' career progression, assessing compensation,
and managing diversity by using evidence-based practices based on the latest
research. Interested students can also use this module to prepare for the
competency-based Society for Human Resource Management (SHRM)
Certification exam -- the industrywide gold standard in
demonstrating expertise in personnel management. An important theme of this
module is showing students how to use these concepts in a strategic, systematic
way to result in positive organizational change.52:533:365 Strategic
Human Resource Management
52:533:360 Career Planning and Career Management
52:533:463 Talent Management
52:533:461 Compensation and Benefits
Rutgers School of Business-Camden 
