The program in marketing provides students with a solid foundation
in marketing principles and techniques. The program also equips
students with the quantitative and qualitative skills necessary to
investigate and analyze customer behavior, channel members,
competitors, and external groups who may be affected by the marketing
process. The marketing major qualifies students for positions in sales,
advertising, retailing, marketing research, etc., which provide a
strong pathway to upper-management positions. The marketing research
specialization prepares students for careers with marketing research
suppliers, database marketing firms, and users of marketing
research (including manufacturers of consumer and industrial products,
service providers, and advertising agencies). The emarketing
specialization allows students to gain an in-depth understanding
of the marketing aspects of ecommerce as preparation for positions with
both Internet firms or brick-and-mortar companies in any kind of
marketing capacity. Graduates of the marketing program also are
well-prepared to pursue graduate programs in business.
Refer to the most recent School of Business-Camden Student Advising Handbook for updated information on major programs in additional subject areas, as well as dual majors.
