A flexible structure allows students to set their own pace for program completion, which can occur in as little as 15 months or longer. Students complete 12 courses (36 credits) in the program, but may receive up to 6 credits of advanced standing based on prior education and/or professional experience. Please see our course list below, access the
course descriptions on our website, or see the
Course List and Descriptions chapter of this catalog. If you have any additional questions about the curriculum, please contact the program coordinator.
M.S. Digital Marketing Courses (12 3-credit courses complete the program)
22:630:500 M.S. Digital Marketing Program Orientation (0 credits)
22 630:615 Digital Marketing (3)
22:630:637 Content Marketing (3)
22:630:630 Consumer Behavior in a Digital World (3)
22:630:639 Customer Journey Analytics (3)
22:630:631 Digital Advertising and Promotions (3)
22:630:638 Digital Marketing Law, Policy, and Ethics (3)
22:630:629 Digital Marketing Strategy (3)
22:630:634 Marketing Research in a Digital World (3)
22:630:635 Mobile Marketing and Innovation (3)
22:630:633 Retail Marketing in a Digital World (3)
22:630:636 Search Engine Marketing (3)
22:630:632 Social Media Marketing (3)
Degree Programs 
