Catalog Navigator : Marketing (630)

Marketing Core Requirements

All marketing majors required to maintain a cumulative grade-point average of 2.50 and complete the following required courses:

29:630:374 Consumer Behavior (3)
29:630:385 Marketing Research (3)
29:630:452 Marketing Strategy (3)

Marketing Electives

All marketing majors are required to complete three marketing electives from the following list of courses:

29:630:363 Introduction to Advertising (3)
29:630:368 Retail Marketing (3)
29:630:369 New Product Planning (3)
29:630:370 Business-to-Business Marketing (3)
29:630:371 International Marketing (3)
29:630:475 Fashion Branding (3)
29:630:401 Sales Management (3)
29:630:428 Marketing and Society (3)
29:630:480 Special Topics: Social Media and Mobile Marketing (3)
29:630:497 Special Topics: Digital Marketing (3)
29:630:498 Special Topics: Brand Management (3)
29:630:499 Marketing Consulting for Small Business (3)

29:630:486/7 Independent Study in Marketing (BA) (must complete the independent study form and consult with an academic adviser to receive credit and must also obtain approval from the marketing chair).

29:630:490/1 Marketing Internship (3) (must complete the internship form and consult with a Rutgers Business School: Undergraduate-Newark (RBS) career management specialist to receive credit)

29:630:495 Marketing Cooperative Education (BA) (6 credits: 3 credits will count toward marketing elective credit, and 3 credits will count toward free elective credit.) Internship program for six months (January to June, or June to December) at a participating corporation. Students must complete the co-op form and consult with an RBS career management specialist to receive credit. Evaluations by corporate supervisor in the participating organization and an RBS career management specialist determine final grade in the course. Prerequisites: 29:010:204, 29:390:329, 29:620:301, 29:630:301, and junior standing.