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29:382:302
Introduction to Entrepreneurship (3)
Offers a framework for understanding the entrepreneurial process and exposes students to challenges, problems, and issues faced by entrepreneurs who start new businesses. Case study is the principal teaching method, supplemented by lectures, business cases, and guest speakers. Major objectives are for students to learn how to identify and evaluate business opportunities, develop a business concept, assess and obtain the required resources, and manage the growth of new ventures.
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29:382:303
Managing Growing Ventures (3)
Offers an overview of running a small business including a discussion of leadership, strategy, marketing, finance, operations, human resources, supplier management, facilities, banking, legal, and regulatory considerations. These topics are integrated and presented in the context of a small business environment. A combination of business case examples and text will be used to supplement lectures, student project work, and guest speakers. The major objectives are for students to learn how to plan and manage the various activities essential for effectively running a small business and how to recognize and avoid the common mistakes made by small business managers.
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29:382:310
Social Entrepreneurship (3)
The purpose of this course is to examine entrepreneurship as a mechanism for social change, economic development, and community wealth creation. Specifically, we will examine the concepts and practice of social entrepreneurship, through readings, class discussions, and project assignments. Objectives include: learning how to define the social impact of a business in terms of underserved markets, and learning the elements of developing (or creating) a social business model that is sustainable and scalable (i.e., that can have exponential growth and impact).
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29:382:340
Creativity, Innovation, and Entrepreneurship (3)
This course focuses on teaching students to leverage their intellectual capital by enhancing the innate creativity that we all possess in order to improve their ability to generate creative ideas. Students will do practical exercises to develop their creativity. In addition, students will compare and contrast Asian and Western approaches to creativity so that they may develop a richer understanding of how to be more creative.
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29:382:342
Urban Entrepreneurship and Economic Development (3)
Explores the many dimensions of urban entrepreneurship in the context of economic development through an exploration of the business and policy issues, the use of action research methods, and the development and completion of consulting projects. The location of the course in Newark provides a unique opportunity to have the city become a laboratory for student education in the areas of urban entrepreneurship and economic development. Students in this course will be directed to develop urban framed entrepreneurial initiatives suited to foster social and economic development in New Jersey.
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29:382:496
Entrepreneurship Practicum (3)
The Entrepreneurship Practicum is designed to allow students to gain experience working with and solving a problems for a real external company. Students are placed in small teams of three-to-five students and assigned to a local company, which applies for and is vetted by the Small Business Development Corporation in conjunction with Rutgers Business School. The students, coached by their instructor, meet with the firm and agree on a problem for them to work on during the semester. Students learn to assume the role of a consulting organization, author and execute to a statement of work, and focus on one aspect of the firm's business. Each situation is different and the team is coached closely by Rutgers faculty. Rutgers will assist teams if required by giving them access to external experts or other faculty members if required for specific expertise. This course serves as the culmination of their entrepreneurial courses and allows students to be fully immersed in developing entrepreneurial skills and learning from successful entrepreneurs.
Prerequisite: 29:382:302 or 29:620:301.
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