Catalog Navigator : Marketing (630)

Marketing Core Requirements

All marketing majors required to maintain a cumulative grade-point average of 2.50 and complete the following required courses:

29:630:374   Consumer Behavior (3)
29:630:385   Marketing Research (3)
29:630:452   Marketing Strategy (3)

Marketing Electives

All marketing majors are required to complete three marketing electives from the following list of courses:

29:630:363   Introduction to Advertising (3)
29:630:368   Retail Marketing (3)
29:630:369   New Product Planning (3)
29:630:370   Business-to-Business Marketing (3)
29:630:371   International Marketing (3)
29:630:475   Fashion Branding (3)
29:630:401   Sales Management (3)
29:630:428   Marketing and Society (3)
29:630:497   Special Topics: Digital Marketing (3)
29:630:498   Brand Management (3)
29:630:499   Special Topics: Marketing Consulting for Small Business (3)

29:630:486/7 Independent Study in Marketing (BA) (must complete the independent study form and consult with an academic adviser to receive credit)

29:630:490/1 Marketing Internship (3) (must complete the internship form and consult with a Rutgers Business School: Undergraduate-Newark (RBS) career management specialist to receive credit)

29:630:495 Marketing Cooperative Education (BA) (6) (6 credits: 3 credits will count toward marketing elective credit, and 3 credits will count toward free elective credit.) Internship program for six months (January to June, or June to December) at a participating corporation. Students must complete the co-op form and consult with an RBS career management specialist to receive credit. Evaluations by corporate supervisor in the participating organization and an RBS career management specialist determine final grade in the course. Prerequisites: 29:010:204, 29:390:329, 29:620:301, 29:630:301 and junior standing.

29:630:497 Special Topics in Marketing (3)