Rutgers, The State University of New Jersey
Undergraduate–Newark
 
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Rutgers Business School: Undergraduate–Newark
Rutgers Business School: Undergraduate–Newark
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Course Notation Information
Accounting 010
Adminstrative Sciences 011
Entreprenuership 382
Finance 390
Business Environment 522
Management and Global Business 620
Management Science and Information Systems 623
Marketing 630
Supply Chain and Marketing Science 799
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Camden Newark New Brunswick/Piscataway
Catalogs
  Newark Undergraduate Catalog 2011–2013 Rutgers Business School: Undergraduate–Newark Courses Entreprenuership 382  

Entreprenuership 382
29:382:302 Introduction to Entrepreneurship (3)

This course offers a framework for understanding the entrepreneurial process and exposes students to challenges, problems, and issues faced by entrepreneurs who start new businesses. Case study is the principal teaching method, supplemented by lectures, business cases, and guest speakers. Major objectives are for students to learn how to identify and evaluate business opportunities, develop a business concept, assess and obtain the required resources, and manage the growth of new ventures.

29:382:303 Managing Growing Ventures (3)

This course offers an overview of running a small business including a discussion of leadership, strategy, marketing, finance, operations, human resources, supplier management, facilities, banking, legal, and regulatory considerations. These topics are integrated and presented in the context of a small business environment. A combination of business case examples and text will be used to supplement lectures, student project work, and guest speakers. The major objectives are for students to learn how to plan and manage the various activities essential for effectively running a small business and how to recognize and avoid the common mistakes made by small business managers.

29:382:310 Social Entrepreneurship (3)

The purpose of this course is to examine entrepreneurship as a mechanism for social change, economic development, and community wealth creation. Specifically, we will examine the concepts and practice of social entrepreneurship, through readings, class discussions, and project assignments. Objectives include: learning how to define the social impact of a business in terms of underserved markets, and learning the elements of developing (or creating) a social business model that is sustainable and scalable (i.e., that can have exponential growth and impact).

29:382:340 Creativity, Innovation, and Entrepreneurship (3)

This course focuses on teaching you to leverage your intellectual capital by enhancing the innate creativity that we all possess so that you can improve your ability to generate creative ideas. We will do practical exercises to develop your creativity. In addition, we will compare and contrast Asian and Western approaches to creativity so that we may develop a richer understanding of how to be more creative.

29:382:342 Urban Entrepreneurship and Economic Development (3)

The purpose of this course is to explore the many dimensions of urban entrepreneurship in the context of economic development through an exploration of the business and policy issues, the use of action research methods, and the development and completion of consulting projects. The location of the course in New Jersey provides a unique opportunity to have the city become a laboratory for student education in the areas of urban entrepreneurship and economic development. Students in this course will be directed to develop urban framed entrepreneurial initiatives suited to foster social and economic development in New Jersey.

29:382:496 Entrepreneurship Practicum (3) The purpose of this course is to give students direct experience, through specific task-oriented projects, in launching, sustaining, or researching entrepreneurial ventures. With assistance from the course instructor and other business mentors, students are expected to develop investment-ready business plans and/or launch new ventures during the semester of this course. Alternatively, students can choose from the available opportunities for internships with a local small businesses or semester-long entrepreneurship case study research projects. This course serves as the culmination of their entrepreneurial courses and allows students to be fully immersed in developing entrepreneurial skills and learning from successful entrepreneurs. Each student will be required to present their work at the end of the semester to a panel of entrepreneurs and academics who will evaluate the quality of their experiential learning and performance on their project.

 
For additional information, contact RU-info at 732-445-info (4636) or colonel.henry@rutgers.edu.
Comments and corrections to: Campus Information Services.

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