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  Graduate School-New Brunswick 2017 Programs, Faculty, and Courses Business and Science 137 User Experience Design (UXD) Concentration  

User Experience Design (UXD) Concentration


User experience design (UXD) is offered as a concentration within the professional science master's program described under Business and Science 137. The objective of the master of business and science (M.B.S.) degree with a concentration in UXD is to train students in the essential skills of designing engaging, easily learned, and usable computer-based interfaces whether they be webpages, mobile phones, or lawn mowers. Students will learn the current methods and practices involved in gathering user information, creative designing, writing, prototyping, and testing a wide range of interface media. The program will also give students a basic understanding of human-computer interaction and the underlying psychology, communication, and sociology theory that guides design, plus training in visual design principles. Portfolio preparation is a key element of the program as are current interface design techniques such as building personas, using design patterns, content management, information architecture, card sorting, online usability testing, eyetracking, and workflow analysis. 

The UXD concentration consists of five required core courses, a required 3-credit Practicum/Internship (to be taken after the core courses), a course in visual design (for students without prior visual design experience), and electives (two or three electives depending upon whether students take the visual design course).


Core Courses

I. Basics of user experience and design

           16:137:531  Introduction to User Experience Design (3)

II. Collecting user experience design requirements and evaluating design

           16:137:532  Contextual Inquiry and Usability Assessment (3)
    
III. Developing visual designs

           16:137:533  Visual Design (3)

IV. How to evaluate interfaces

          16:137:535  Usability Evaluation (3)

V. UXD Practicum: This course is to be taken after the first three core courses are completed. Students will finish their electronic portfolio as part of this practicum.

          16:137:603/536  UXD Practicum (3)

Electives - Student can select the remaining courses from the following list (other courses are also available; please speak to your adviser):

    16:137:601  Special Topics: Mobile App Development from Concept to Market (3) (fall)
     01:355:425  Web Authoring (3)
    16:137:650 Social Media Marketing (3)
    16:137:650  Digital Marketing (3)
    16:137:651  Customer Experience Marketing (3)
    17:610:510  Human Information Behavior (3)
    17:610:511  Research Methods (3)
    17:610:554  Information Visualization and Presentation (3)
    17:610:557  Database Design and Management (3)
    22:198:603  Business Data Management (3)
    17:610:581  Social Informatics (3)
    17:610:587  Understanding and Building Social Media (3)
    16:830:506  Social Psychology (3)
    16:830:508  Research Methods in Social Psychology (3)
    16:830:514  Sensation and Perception (3)
    16:830:522  Research Design and Analysis II (3)
    16:830:546  Memory and Attention (3)
    17:194:511  Organizational Communication (3)
    17:194:514  Communication Research (3)
    34:970:515:01  Methods of Planning Analysis I (statistics) (3)
    34:833:635  Survey Research (3)
    56:198:500  Introduction to Programming for Computational Scientist (3)

Course descriptions and a full list of electives are listed at http://mbs.rutgers.edu.

Concentration Coordinator:

Professor Deborah Silver
silver@jove.rutgers.edu

 
For additional information, contact RU-info at 732-932-info (4636) or colonelhenry.rutgers.edu.
Comments and corrections to: Campus Information Services.

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