Rutgers, The State University of New Jersey
Camden Undergraduate
 
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School of Business-Camden
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Level I. General Curricular Requirements for the School of Business–Camden
Level II. Business Core Courses (33 credits)
Level III. Major Fields
Accounting (27 credits)
Finance (21 credits)
Management (21 credits)
Marketing (21 credits)
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Bachelor Degree in Hospitality Management
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Camden Newark New Brunswick/Piscataway
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  Camden Undergraduate Catalog 2006-2008 School of Business-Camden Programs, Faculty, and General Information Degree Requirements Marketing (21 credits)  

Marketing (21 credits)


Four required courses for all marketing specializations:

52:630:371  International Marketing (3)

52:630:374  Consumer Analysis (3)

52:630:385  Marketing Research (3)

52:630:403  Strategic Marketing Planning (3)

Marketing Major, no specialization

One marketing elective course, plus two other elective courses chosen from the following:

50:220:322  Econometrics (3)

52:630:353  Advertising and Promotion Management (3)

52:630:355  Persuasion, Sales, and Negotiation (3)

52:630:365  Pricing Strategies (3)

52:630:368  Retailing and Ecommerce (3)

52:630:370  Business-to-Business Marketing (3)

52:630:387  Database Marketing (3)

52:630:487  Independent Study in Marketing (3)

52:630:491,492  Special Topics in Marketing (3,3)

52:630:495  Honors Thesis in Marketing (3)

52:630:497  Marketing Internship (BA)

50:830:355  Psychological Tests and Measurements (3)

50:920:301  Methods and Techniques of Social Research (3)

50:960:476  Introduction to Sampling (3)

50:960:490  Experimental Design and Analysis (3)

Marketing Research Specialization

One marketing elective course, plus two other elective courses chosen from the following:

50:220:322  Econometrics (3)

52:630:387  Database Marketing (3)

52:630:487  Independent Study in Marketing (3)

52:630:495  Honors Thesis in Marketing (3)

52:630:497  Marketing Internship (BA)

50:830:355  Psychological Tests and Measurements (3)

50:920:301  Methods and Techniques of Social Research (3)

50:960:476  Introduction to Sampling (3)

50:960:484  Statistical Computing by SAS (3)

50:960:490  Experimental Design and Analysis (3)

Emarketing Specialization

One marketing elective course, plus two other elective courses chosen from the following:

52:620:488  Strategic Management of Technology and Ecommerce (3)

52:623:343  Managing Emerging Information Technologies (3)

52:623:444  Managing Ecommerce Projects (3)

52:623:445  Global Issues in Ecommerce Technology (3)

52:623:448  Fundamentals of Telecommunication and Internet Technologies (3)

52:630:353  Advertising and Promotion Management (3)

52:630:368  Retailing and Ecommerce (3)

52:630:387  Database Marketing (3)

52:630:487  Independent Study in Marketing (3)

52:630:491 Special Topics in Marketing--Internet Marketing (3)

52:630:495  Honors Thesis in Marketing (3)

52:630:497  Marketing Internship (BA)

If a student chooses to pursue two specializations, the same elective course cannot satisfy a requirement for both specializations.

 
For additional information, contact RU-info at 732/932-info (4636) or colonel.henry@rutgers.edu.
Comments and corrections to: Campus Information Services.

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