The Business District Executive Management
Certificate Program
(BDM) provides a user-friendly, four-module,
online learning experience offering an exploration of and training in theories
and practices of business district management as a form of public-private
partnership. Business districts occur
when business owners and managers form a partnership to facilitate improvements
that no one of the businesses could do on their own. For example, a business district may decide
to upgrade storefronts using a common theme and color scheme that invites
visitors to linger and shop instead of hurrying on their way. Many states have set up special laws to
facilitate business districts. The
municipality may be a partner in their creation and operation. This certificate
provides the knowledge for developing and operating business districts as a
unique form of public management that unites a community's public and private
capabilities.
Online class readings,
discussions, and field studies are used to provide business district management
knowledge and skills. The content
includes legal frameworks and working models. Students examine neighborhood revitalization, goal-seeking performance,
business practices, and community development technologies applicable to
managed district public-private partnerships and evaluate their results.
Courses in the Business District Executive Management
Certificate Program
BDM 101 Business District Management--Foundations of the Profession
BDM 202 Retail/Commercial Cooperative Management and Asset-Based Comprehensive Community Development
BDM 303 Strategic Capability and Performance Budgeting
BDM 404 Survey Research and Evaluation for Managing Business Districts
For detailed course descriptions please visit
http://spaa.newark.rutgers.edu/bdem.
