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  School of Public Affairs and Administration 2013–2015 Certificate Programs Business District Executive Management Certificate Program (Noncredit)  

Business District Executive Management Certificate Program (Noncredit)


The Business District Executive Management Certificate Program (BDM) provides a user-friendly, four-module, online learning experience offering an exploration of and training in theories and practices of business district management as a form of public-private partnership. Business districts occur when business owners and managers form a partnership to facilitate improvements that no one of the businesses could do on their own. For example, a business district may decide to upgrade storefronts using a common theme and color scheme that invites visitors to linger and shop instead of hurrying on their way. Many states have set up special laws to facilitate business districts. The municipality may be a partner in their creation and operation. This certificate provides the knowledge for developing and operating business districts as a unique form of public management that unites a community's public and private capabilities. 

Online class readings, discussions, and field studies are used to provide business district management knowledge and skills. The content includes legal frameworks and working models. Students examine neighborhood revitalization, goal-seeking performance, business practices, and community development technologies applicable to managed district public-private partnerships and evaluate their results.

Courses in the Business District Executive Management Certificate Program

BDM 101  Business District Management--Foundations of the Profession
BDM 202  Retail/Commercial Cooperative Management and Asset-Based Comprehensive Community Development
BDM 303  Strategic Capability and Performance Budgeting
BDM 404  Survey Research and Evaluation for Managing Business Districts
For detailed course descriptions please visit http://spaa.newark.rutgers.edu/bdem.
 
For additional information, contact RU-info at 732-445-info (4636) or colonel.henry@rutgers.edu.
Comments and corrections to: Campus Information Services.

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