Rutgers, The State University of New Jersey
Rutgers Business School
 
Message from the Dean
About the University
About the School
Degree Programs
Full-Time M.B.A. Program
Part-Time M.B.A. Program
Executive M.B.A. Program
International Executive M.B.A. Program in Singapore
Graduate Accounting Programs
Master of Financial Analysis
Master of Information Technology and Analytics
Master of Quantitative Finance
Master of Science in Business of Fashion
Master of Science in Digital Marketing
Degree Requirements
Admissions
Master of Science in Healthcare Analytics and Intelligence (formerly Master of Science in Healthcare Services Management)
Master of Science in Supply Chain Management
Master of Supply Chain Analytics
Future Leaders Accelerated M.B.A. Program for Undergraduates (B.S. or B.A./M.B.A.)
Dual-Degree Options
Doctor of Business Administration
Ph.D. in Management
M.B.A. Degree Requirements
Specialty Master's Degree Requirements
Concentrations
Certificates
International Programs
Course List and Descriptions
Admissions
Registration
Tuition and Fees Rates
Financial Aid
Student Life and Services
Academic Policies and Procedures
Faculty and Administration
Divisions of the University
Camden Newark New Brunswick/Piscataway
Catalogs
  Rutgers Business School: Graduate Programs-Newark and New Brunswick 2020-2022 Degree Programs Master of Science in Digital Marketing  

Master of Science in Digital Marketing

Rutgers Business School: Graduate Programs-Newark and New Brunswick's master of science in digital marketing is a fully online, AACSB-accredited degree program intentionally created to address the need for a larger talent pool of digital experts. This dynamic 30-36 credit program provides marketing professionals with relevant and current content delivered by industry practitioners and scholars with years of experience in the digital marketing field.

The master of science in digital marketing curriculum is evenly split between:
  1. Foundational marketing courses modernized for our digital world, and
  2. Tactical courses focused on important digital marketing strategies and tools.
Many of the courses offer hands-on experience with industry-leading marketing technology platforms, such as Google Analytics, Hootsuite, and Tableau. The curriculum is purposefully designed to develop marketing leaders in our digital world, whether "digital" is in your desired job title or not.

Courses are taught on the Canvas learning management platform, which is user-friendly and accessible anywhere you can connect online. The program can be completed in 15 months with a maximum of 4.5 years. 

Rutgers Business School has been recognized for delivering the best online graduate programs in the country, ranked #22 in the nation in the 2020 US News & World Report survey for the "Best Online Graduate Business Programs."

Program Highlights
  • Master of science degree awarded by Rutgers Business School
  • 100 percent online--no residency requirement
  • 30-36 credits required for the degree, depending upon your academic and educational experience
  • Integrated ability to earn certifications in relevant marketing platforms such as Google Analytics, Hootsuite, and Tableau
  • Courses taught by highly experienced industry practitioners and faculty
  • Two admissions cycles per year
  • No GMAT/GRE required

For more information, click on the following links:

 
For additional information, contact RU-info at 848-445-info (4636) or colonelhenry.rutgers.edu.
Comments and corrections to: Campus Information Services.

© 2021 Rutgers, The State University of New Jersey. All rights reserved.
Catalogs Home