Full-Time Program
M.B.A. Core Course
22:630:586 Marketing for Decision Making
Marketing Concentration (15 credits)
For a concentration in marketing, take one of the following two courses (required):
22:630:604 Marketing Research
22:630:617 Pharmaceutical Marketing Research
Take 12 course credits (four 3-credit courses or equivalent) of the following:
Three-credit courses:
22:630:601 Advertising and Promotion
22:630:602 Corporate Strategy and Product Innovation
22:630:603 Retail Management
22:630:604 Marketing Research
22:630:606 Business-to-Business Marketing
22:630:608 Sales Management
22:630:609 Marketing Strategy
22:630:610 Consumer Behavior
22:630:611 Marketing and the Arts
22:630:613 Brand Management
22:630:617 Pharmaceutical Marketing Research
22:630:618 Pharmaceutical Product Management
22:630:619 Managing the Pharmaceutical Sales Organization
22:630:621 Services Marketing
22:630:641 International Marketing
22:630:644 Marketing for Arts/Nonprofits
22:630:655 Special Topic: Customer Relationship Management
One-credit courses:
22:630:622 Direct and Database Marketing
22:630:653 Special Topic: Marketing High-Tech Products and Services
22:630:654 Special Topic: Public Relations and Promotion
22:630:663 Special Topic: Advertising on the Internet
Part-Time Program
M.B.A. Core Course
22:630:586 Marketing for Decision Making
Marketing Concentration (15 credits)
For a concentration in marketing, take one of the following two courses (required):
22:630:604 Marketing Research
22:630:617 Pharmaceutical Marketing Research
Take 12 course credits (four 3-credit courses or equivalent) of the following:
Three-credit courses:
22:630:601 Advertising and Promotion
22:630:602 Corporate Strategy and Product Innovation
22:630:603 Retail Management
22:630:604 Marketing Research
22:630:606 Business-to-Business Marketing
22:630:608 Sales Management
22:630:609 Marketing Strategy
22:630:610 Consumer Behavior
22:630:611 Marketing and the Arts
22:630:613 Brand Management
22:630:617 Pharmaceutical Marketing Research
22:630:618 Pharmaceutical Product Management
22:630:619 Managing the Pharmaceutical Sales Organization
22:630:621 Services Marketing
22:630:641 International Marketing
22:630:644 Marketing for Arts/Nonprofits
22:630:655 Special Topic: Customer Relationship Management
One-credit courses:
22:630:622 Direct and Database Marketing
22:630:653 Special Topic: Marketing High-Tech Products and Services
22:630:654 Special Topic: Public Relations and Promotion
22:630:663 Special Topic: Advertising on the Internet
Please note: Students with concentrations in marketing and pharmaceutical management may only apply two of the pharma courses toward their marketing concentration; plus three (3) additional marketing courses.
See the
Course List and Descriptions
section of this catalog.
