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Rutgers Business School: Undergraduate-Newark
Rutgers Business School: Undergraduate-Newark
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Accounting 010
Adminstrative Sciences 011
Business of Fashion 134
Entrepreneurship 382
Finance 390, 393
Business Ethics 522
Leadership and Management 620
Management Science and Information Systems 623
Marketing 630
Supply Chain Management 799
Real Estate 851
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Camden Newark New Brunswick/Piscataway
  Newark Undergraduate Catalog 2020-2022 Rutgers Business School: Undergraduate-Newark Courses Marketing 630  

Marketing 630
29:630:301 Introduction to Marketing (3) Overview of marketing: the process of creating goods and services in response to consumer wants and needs. Study of the marketing function in organizations. Analysis of the marketing functions of price, promotion, place, and product. Writing intensive. Prerequisite: 21:355:102 or 104 or 01:355:101.
29:630:363 Introduction to Advertising (3) Advertising as a marketing tool and as a social force; principles of creating effective advertising and the techniques used in measuring its impact on the market; communications media studied and analyzed across marketing programs. Prerequisite: 29:630:301.
29:630:368 Retail Marketing (3) Analysis of retail strategy, including organization, location, layout, buying, pricing, advertising, inventory and stock control, credit, and personnel administration; study of retail institutional forms. Prerequisite: 29:630:301.
29:630:369 New Product Planning (3) Study of the functions, concepts, and decisions required in the introduction, maintenance, and discontinuation of products. Special attention given to the areas of new product needs, new product development, and product planning and strategy. Prerequisite: 29:630:301.
29:630:370 Business-to-Business Marketing (3) Analysis of business-to-business marketing, including organizational buying behavior, characteristics of industrial goods, and vendor and value analysis; study of industrial markets. Prerequisite: 29:630:301.
29:630:371 International Marketing (3) Important concepts about the special nature of service marketing and its differences from both consumer and industrial goods marketing. Emphasis on strategies for positioning services in such markets as finance, insurance, health care, and the professions. Prerequisite: 29:630:301.
29:630:372 Services Marketing (3) Addresses the challenge of marketing services and managing the service component of product/services combination. Issues covered include service design, quality definition, satisfaction measurement, performance guarantees, and internal and external marketing planning and execution. Prerequisite: 29:630:301.
29:630:374 Consumer Behavior (3) Explores the roots of buyer behavior from a managerial perspective, drawing on the disciplines of psychology, sociology, and anthropology. Topics include perception, learning, communication, cognition, memory, motivation, and attitudes of consumers. Prerequisite: 29:630:301.
29:630:385 Marketing Research (3) Basic techniques of research in marketing, including problem definition, research design, questionnaire construction, sampling, data collection and analysis, and report preparation. Emphasizes the use of analytical techniques in the design and conduct of marketing research. Prerequisites: 29:630:301 or 33:630:301 and 29:623:340.
29:630:401 Sales Management (3) Analysis of sales strategy and adaptive selling methods; role of the sales manager in the development of a successful sales force. Topics include prospecting, communicating with customers, planning the sales call, territory and market analysis, compensation, and control. Prerequisite: 29:630:301.
29:630:428 Marketing and Society (3) Social issues that influence marketing activities; social responsibilities of marketing management; consumerism; marketing and urban issues; marketing ethics; political action and reaction; legal aspects of marketing; social gains and costs of marketing. Prerequisite: 29:630:301.
29:630:452 Marketing Strategy (3) Analysis of the planning, organization, and control of the marketing function in an organization; evolution of policies on pricing, selecting a channel of distribution, branding, product planning, and related activities. Case method used. Prerequisites: (29:630:301 or 33:630:301) and 29:623:340.
29:630:475 Fashion Branding (3) The most sought-after fashion houses (e.g., Versace, Michael Kors, Diesel, Gucci, Kate Spade) are those firms who are most aware of, and proactive with their branding strategies. The purpose of this course is to develop an understanding of the roles, activities, and responsibilities of the fashion brand manager--the person on the front lines at the implementation of branding strategy.  In some cases, this is a person who works within an organization as an employee who has been tasked with stewardship over existing, and perhaps legacy, brand. In other cases, this is an entrepreneurial designer who is seeking to establish and build their own personal fashion brand. During the semester, students will develop their analytic skills in making fashion branding decisions and their oral and written skills for communicating them. The classes will consists of case discussions, lectures, presentations, and guest speakers. Prerequisite: 29:630:301.
29:630:482 Advertising Strategy (3) Study of the advertising campaign, and the investigation and solution of real-world advertising problems by managers. Examination of integrated marketing communication, sales promotion, and advertising in relation to the firm's marketing plan. Prerequisites: 29:630:301 and 363.
29:630:486,487 Independent Study in Marketing (BA) Individual work by the student on a practical research problem supervised by a full-time faculty member. Presentation of a written report upon completion of the study. The topic and study have to be approved by the marketing chair. Writing intensive. Prerequisite: Requires application at the RBS undergraduate dean's office.
29:630:490,491 Marketing Internship (BA) On-site marketing position in a corporate or not-for-profit organization.  By arrangement with the Career Development Center and an RBS career management specialist. Prerequisites: 29:010:203, 29:010:204, 29:390:329, 29:620:301, 29:623:220, 29:630:301, and 29:799:301.
29:630:495 Marketing Cooperative Education (6) (BA)

Three credits will count toward marketing elective credit, and 3 credits will count toward free elective credit. Internship program for six months (January to June, or June to December) at a participating corporation. Must complete the Co-op Form and consult with an RBS career management specialist to receive credit. Evaluations by corporate supervisor in the participating organization and an RBS career management specialist determine final grade in the course.

Prerequisite: Requires application at the RBS undergraduate dean's office.
29:630:497 Digital Marketing (3) Introduces students to the growing world of digital marketing and provides knowledge of the digital media landscape, platforms, tools, and technologies. After completing the course, students will be able to understand the digital marketing industry, recognize and utilize a variety of digital tools and applications, as well as analyze, evaluate, and develop digital media programs. Prerequisite: 29:630:301.
29:630:498 Special Topics: Brand Management (3) Addresses the nature of brand management in the 21st century--the challenges and skills needed to run a branded business within the framework of a corporate environment. Many of the topics and issues discussed will have relevance whether the brand is one of many in the organization or just a single brand organization. The approach of this class will be from a classical brand management perspective, starting with an understanding of what a brand is, what it stands for, its positioning for maximum impact in the marketplace, and a more in-depth analysis of the traditional marketing mix elements. The course will utilize a combination of lectures, discussion, fieldwork, and role-playing. Prerequisite: 29:630:301.
29:630:499 Marketing Consulting for Small Business (3) This course builds upon academic marketing knowledge by working on real-life marketing consulting projects requested by small businesses enrolled with the Small Business Development Center program. Students in this course must identify and understand the key issues, formulate models, complete analyses, and apply course knowledge to solve real-world problems. Projects change each semester depending on the current requirements of the client, but always focus on specific issues within marketing. Client visits will be included to better understand the project scope and work with principals at the small businesses. The culmination of the assignment will be a formal presentation to the client in the classroom and submission of a report on the same day. The presentation and report will include data analysis, findings, and recommendations. Prerequisite: 29:630:301.
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