The undergraduate majors offered by the Rutgers Business School: Undergraduate-New Brunswick (RBS-UNB) include accounting, business analytics and information technology, finance, leadership and management, marketing, and supply chain management. Each major leads to the degree of bachelor of science and combines a liberal arts foundation in mathematics, the natural sciences, the social and behavioral sciences, and the humanities, with a professional specialization in one of the broad functional areas of business.

The purpose of the curriculum is to provide a broad education that prepares the student for imaginative and responsible citizenship and leadership roles in business and society. The curriculum is responsive to social, economic, and technological developments and reflects the application of evolving knowledge in economics and the behavioral and quantitative sciences. All RBS-UNB programs of study include an emphasis on written and oral expression.

Through coursework at RBS-UNB, every student is exposed to the international dimensions of business, to the economic and legal environments as they pertain to profit and nonprofit organizations, and the effects of ethical considerations and social and political influences on such organizations. In studies outside the Rutgers Business School: Undergraduate-New Brunswick, each student gains an understanding of the political and legal environments of business and society through coursework in areas such as political science, public administration, and ethics.