Supply Chain Management and Marketing Science 799
The supply chain management and marketing science major, which is pending approval, consists of the business core curriculum (34 credits) and electives (24 credits). Four of the courses are required: 33:799:300 Global Procurement and Sourcing Strategies; 33:799:310 Demand Planning and Fulfillment; 33:630:385 Marketing Research; and 33:630:368 Retail Marketing. For other required courses, see the Programs of Study chapter.
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33:799:300
Global Procurement and Sourcing Strategies (3)
Focuses on the fundamental tools, techniques, sourcing strategies, and processes used by world-class firms. Case studies are introduced to connect the course materials to the practices.
Supply chain management and marketing sciences majors only.
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33:799:301
Introduction to Supply Chain Management (3)
A broad overview of business logistics processes and strategies. Topics include revenue management and pricing, logistics and distribution strategies, warehousing and order fulfillment, supply chain design and integration, supply chain software - MRP/ERP systems, procurement and outsourcing, and project management.
Prerequisite: Admission to Rutgers Business School-New Brunswick.
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33:799:310
Demand Planning and Fulfillment (3)
Focuses on planning strategies and tools commonly used in business practices. Topics include demand forecasting, sales and operations planning (S&OP), inventory management, material requirement planning (MRP), and revenue management and pricing strategies.
Prerequisite: 33:799:301. Supply chain management and marketing science majors only.
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33:799:320
Fundamentals of Supply Chain Solutions with SAP (3)
Provides a foundation for understanding the process integration of business-wide functions supported by ERP systems, examines the benefits of implementing ERP, investigates the guidelines for ERP system implementation and application. Introduces SAP ECC 6.0 to illustrate the basic concepts, capabilities, and advantages of ERP.
Prerequisite: 33:799:301. Supply chain management and marketing science majors only.
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33:799:380
Introduction to Project Management (3)
Introduction to the classical foundations of project management. Explores modern real-life project problems and key concepts of initiating, planning, organizing, controlling, and running a project, with particular emphasis on projects in the area of supply chain management. Extensive use of case studies.
Supply chain management and marketing science majors only.
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33:799:410
Service Management (3)
Introduction to both the operational and marketing perspectives of service management. Explores the nature of services in the real business world. Covers key concepts of designing, managing, and supporting a service enterprise. Case studies and field trips are involved.
Prerequisites: 33:799:301 and 33:630:301. Supply chain management and marketing science majors only.
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33:799:420
SCMS Industry Client Projects (3)
Gives a thorough understanding, first-hand knowledge, and working experience of industry supply chain management projects through team projects with real-life industry client contacts. Course is supplemented with guest lectures by distinguished executives and faculty on recent best practices and new challenges in the supply chain management field.
Prerequisite: 33:799:301. Supply chain management and marketing science majors only.
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33:799:430
Supply Security and Risk Management (3)
Provides a broad overview of key supply chain security areas and issues in the context of homeland security. Explores the need to protect the supply chain and maintain business continuity in the wake of high-consequence, disruptive events.
Prerequisite: 33:799:301. Supply chain management and marketing science majors only.
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33:799:460
Introduction to Six Sigma and Lean Manufacturing (3)
Provides fundamentals of six sigma, lean manufacturing, and tools and strategies to improve the performance of business processes. Case studies, team exercises, and simulations are utilized. Topics include six sigma improvement methodology and tools, lean thinking tools and approaches, process mapping, dashboards, and other business improvement techniques. Emphasis is placed on the strategic importance of business improvement, the need for fact-based management, and how to deploy these tools in different parts of the value chain.
Prerequisite: 33:799:301. Supply chain management and marketing science majors only.
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