Rutgers' global sports business (GSB) program offers a broad curriculum preparing students for
the world of sports business and administration, corporate marketing,
sponsorship and branding, athletic representation, professional and
recreational facilities ownership and management, hospitality and tourism,
media and entertainment production, and advertising and merchandising careers.
The GSB program has been established within the School of Arts and Sciences (SAS)
because of the strong interdisciplinary approach required by this course of
study. As in the undergraduate program, the business of sports draws heavily
from psychology, sociology, communications, labor studies and law, as well as
the humanities in general because of its focus on quality-of-life issues. In
creating an educational curriculum for the sports business world, we harness that passion via a framework of intellectual inquiry coupled with
practical application, to build confidence, knowledge, and skills.
- On
the professional and collegiate level, athletics enables us to see, as
spectators, the height of human performance and perfection.
- On a developmental level, it provides us with the challenge of aspirational
examples for personal comparison and simple appreciation.
- On the recreational level, sports inspires and enhances our personal enjoyment of
our own abilities and accomplishments.
The approach in the global sports business master of science degree program is to ensure that it encompasses many disciplines and enables the development of the whole
person. We will achieve this goal through a steadfast focus on the following
SAS-appropriate objectives: critical thinking, goal setting, and time
management; cultural analysis and interpretation; analytics and
context-specific problem solving. We will approach sports and the business of
sports as a portal through which students can engage with the world and develop
both personal and professional skills.
The master's degree program places a particular emphasis on the
development of industry-specific job skills in the field of global sports
marketing through a combination of rigorous academic training and in-depth
executive training experiences. These executive training programs enable
the program to produce graduates who are fully prepared to enter the workforce,
often directly with the company at which they interned, bringing value-added
skill sets specific to the sports industry that they have targeted for their
careers. They will immediately benefit the company for which they are hired
because of the nature of the projects they were assigned
during their graduate school tenure.
Approached from an entrepreneurial perspective in the $500-billion-a-year global sports
industry, the program provides insight into how sports businesses operate to achieve
success efficiently.
As with many programs at Rutgers, the intent is to draw from an international student body.
With the emphasis in each class on a global perspective we believe our students
will travel to these countries to conduct business, return to their
countries to operate businesses, and become key executives with international
expertise working in top sports industries.
Further information can be obtained by visiting the graduate program's website: globalsportsbusiness.rutgers.edu.
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