Marketing provides students with a solid foundation in marketing principles and techniques. Marketing equips students with the quantitative and qualitative skills necessary to investigate and analyze customer behavior, competitors, and external groups who may be affected by the marketing process. Specializations in marketing research is available.
Major Specific Courses
52:630:371 International Marketing
52:630:374 Consumer Analysis
52:630:385 Marketing Research
52:630:403 Strategic Marketing Planning
52:630:___ marketing elective (above 300 level)
52:630:___ marketing elective (above 300 level)
__:___:___ advanced business elective
__:___:___ advanced business elective
Major
Specific Elective Requirements
Marketing Electives:
Students are required to complete 6 credits from the offerings of school 52, subject 630 courses at or above
the 300 level. The Marketing Internship course 52:630:497 may be applied to
meet no more than 3 of the 6 required marketing elective credits.
Advanced Business Electives:
Students are required to complete 6 credits from the following approved elective options:
52:___:___ any
school 52 (subject code 010, 135, 390, 533, 620, 623, or 630) course at or
above the 300 level
50:830:___ any psychology (50:830) course at the 300
level or above
52:960:___ any statistics (50:960) course at the 300 level or above
50:220:308 Introductory Managerial Economics
50:220:322 Econometrics
50:920:301 Methods and Techniques of Social Research
