Curriculum and Courses

As of Fall 2022 this concentration will no longer be available to new students.

Advanced Marketing Analytics [22:630:677]*

Analytics for Business Intelligence [22:960:641]

Applied AI in Marketing [22:630:685]*

Business Forecasting [22:960:608]

Consumer Behavior [22:630:610]

Marketing Insights [22:630:678]*

Marketing Models (Ph.D. level) [26:799:675]*

Marketing Research [22:630:604]*

Marketing Strategy [22:630:609]

Pharmaceutical Marketing Research [22:630:617]

Survey Sampling [16:960:576]*

Customer Journey Analytics [22:630:679]*

For more information on the full-time M.B.A. degree requirements please visit our website:

See the Course List and Descriptions section of this catalog.