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  Rutgers Business School: Graduate Programs-Newark and New Brunswick 2022-2024 Concentrations Marketing Research Insights and Analytics  

Marketing Research Insights and Analytics

As of Fall 2022 this concentration will no longer be available to new students.

Marketing analytics is the discipline of analyzing and synthesizing multiple data sources to uncover meaningful insights and actionable information to reach audiences and customers. It's marketing intelligence--using data to uncover your customer's voice--and it's a rapidly growing job market.

The marketing research insights and analytics (MRIA) program at Rutgers Business School will prepare you for a career in a data-driven industry that leverages Big Data to make marketing decisions. You'll learn how to draw conclusions about data and be positioned for jobs in marketing research, marketing analytics, and data handling.


 
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