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  Rutgers Business School: Graduate Programs-Newark and New Brunswick 2020-2022 Degree Programs Master of Science in Digital Marketing  

Master of Science in Digital Marketing

Rutgers Business School: Graduate Programs-Newark and New Brunswick's master of science in digital marketing is a fully online, AACSB-accredited degree program intentionally created to address the need for a larger talent pool of digital experts. This dynamic 30-36 credit program provides marketing professionals with relevant and current content delivered by industry practitioners and scholars with years of experience in the digital marketing field.

The master of science in digital marketing curriculum is evenly split between:
  1. Foundational marketing courses modernized for our digital world, and
  2. Tactical courses focused on important digital marketing strategies and tools.
Many of the courses offer hands-on experience with industry-leading marketing technology platforms, such as Google Analytics, Hootsuite, and Tableau. The curriculum is purposefully designed to develop marketing leaders in our digital world, whether "digital" is in your desired job title or not.

Courses are taught on the Canvas learning management platform, which is user-friendly and accessible anywhere you can connect online. The program can be completed in 15 months with a maximum of 4.5 years. 

Rutgers Business School has been recognized for delivering the best online graduate programs in the country, ranked #22 in the nation in the 2020 US News & World Report survey for the "Best Online Graduate Business Programs."

Program Highlights
  • Master of science degree awarded by Rutgers Business School
  • 100 percent online--no residency requirement
  • 30-36 credits required for the degree, depending upon your academic and educational experience
  • Integrated ability to earn certifications in relevant marketing platforms such as Google Analytics, Hootsuite, and Tableau
  • Courses taught by highly experienced industry practitioners and faculty
  • Two admissions cycles per year
  • No GMAT/GRE required

For more information, click on the following links:

For additional information, contact RU-info at 848-445-info (4636) or
Comments and corrections to: Campus Information Services.

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