Marketing analytics is the discipline of analyzing and synthesizing multiple data
sources to uncover meaningful insights and actionable information to
reach audiences and customers. It's marketing intelligence--using data to
uncover your customer's voice--and it's a rapidly growing job market.
The marketing research insights and analytics (MRIA) program at
Rutgers Business School will prepare you for a career in a data-driven
industry that leverages Big Data to make marketing decisions. You'll
learn how to draw conclusions about data and be positioned for jobs in
marketing research, marketing analytics, and data handling.
Contact Information
Sengun (Shen) Yeniyurt
Professor and Department Chair
100 Rockefeller Road
yeniyurt@rutgers.edu
Marla Schachtman
Administrative Coordinator
1 Washington Park, Room 980
marla.shachtman@rutgers.edu
973-353-1327
Concentrations 
