Rutgers Business School's marketing M.B.A. concentration provides the
skills needed to prepare students for executive careers across a
spectrum of industry sectors. Rutgers not only provides a solid
foundation in marketing strategy, research, and consumer behavior, but
also offers innovative courses like marketing in the pharmaceutical
industry, customer relationship marketing, database marketing, and
retail marketing developed to put students at the forefront of a rapidly
changing industry.
Close to the many top companies and marketing agencies in New Jersey,
New York City, Philadelphia, and Washington, D.C., an M.B.A. in marketing
from Rutgers provides excellent job opportunities with the best
corporations in the northeast. The Rutgers marketing M.B.A. is offered in Newark and New Brunswick. More than a third of M.B.A.
students graduate with a marketing concentration.
Contact Information
Sengun (Shen) Yeniyurt
Professor and Department Chair
100 Rockefeller Road,
Marla Schachtman
Administrative Coordinator
1 Washington Park, Room 980
marla.shachtman@rutgers.edu
973-353-1327
Concentrations 
