Barbara Stern, Professor and Chair; Ph.D., City University of New York Consumer choice, gender and consumer behavior, literary theory and advertising, values and advertising, intellectual property rights
Phipps Arabie, Professor; Ph.D., Stanford Market segmentation, product positioning, mathematical psychology
J. Douglas Carroll, Professor; Ph.D., Princeton Data analytic techniques, human learning, perception, cognition, and choice behavior, multidimensional scaling, quantitative models in marketing
Patrali Chatterjee, Assistant Professor; Ph.D., Vanderbilt Advertising response measurement, electronic commerce, Internet, services marketing
S. Chan Choi, Associate Professor; Ph.D., Pennsylvania Price competition, competitive product positioning, marketing research, quantitative models in marketing
Elizabeth C. Hirschman, Professor; Ph.D., Georgia State Philosophy of science, consumer behavior, popular culture, semiotics
Harsharanjeet Jagpal, Professor; Ph.D., Columbia Advertising, new products, sales force compensation, pharmaceutical industry, pricing strategy
Shibo Li, Assistant Professor; Ph.D., Carnegie Mellon Marketing management, interactive marketing, quantitative models in marketing
Robert Rothberg, Associate Professor; Ph.D., Pennsylvania New product development, product innovation, strategic planning
Eugene Sivadas, Assistant Professor; Ph.D., Cincinnati Internet marketing, direct marketing, health care marketing
Ying Xie, Assistant Professor; Ph.D., Northwestern Marketing response models, advertising, quantitative marketing models, pharmaceutical marketing
Hao Zhao, Assistant Professor; Ph.D., Rochester Advertising, consumer behavior, distribution, pricing
