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29:630:301
Introduction to Marketing (3)
Overview of marketing: the process of creating goods and services in response to consumer wants and needs. Study of the marketing function in organizations. Analysis of the marketing functions of price, promotion, place, and product.
Prerequisites: 29&62:220:231, 102; 29&62:350:101.
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29:630:363
Introduction to Advertising (3)
Advertising as a marketing tool and as a social force; principles of creating effective advertising and the techniques used in measuring its impact on the market; communications media studied and analyzed across marketing programs.
Prerequisite: 29:630:301.
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29:630:368
Retail Marketing (3)
Analysis of retail strategy, including organization, location, layout, buying, pricing, advertising, inventory and stock control, credit, and personnel administration; study of retail institutional forms.
Prerequisite: 29:630:301.
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29:630:369
New Product Planning (3)
Study of the functions, concepts, and decisions required in the introduction, maintenance, and discontinuation of products. Special attention given to the areas of new product needs, new product development, and product planning and strategy.
Prerequisite: 29:630:301.
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29:630:370
Business-to-Business Marketing (3)
Analysis of business-to-business marketing, including organizational buying behavior, characteristics of industrial goods, and vendor and value analysis; study of industrial markets.
Prerequisite: 29:630:301.
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29:630:371
International Marketing (3)
Important concepts about the special nature of service marketing and its differences from both consumer and industrial goods marketing. Emphasis on strategies for positioning services in such markets as finance, insurance, health care, and the professions.
Prerequisite: 29:630:301.
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29:630:372
Services Marketing (3)
Addresses the challenge of marketing services and managing the service component of product/services combination. Issues covered include service design, quality definition, satisfaction measurement, performance guarantees, and internal and external marketing planning and execution.
Prerequisite: 29:630:301.
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29:630:374
Consumer Behavior (3)
Explores the roots of buyer behavior from a managerial perspective, drawing on the disciplines of psychology, sociology, and anthropology. Topics include perception, learning, communication, cognition, memory, motivation, and attitudes of consumers.
Prerequisite: 29:630:301.
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29:630:385
Marketing Research (3)
Basic techniques of research in marketing, including problem definition, research design, questionnaire construction, sampling, data collection and analysis, and report preparation. Emphasizes the use of analytical techniques in the design and conduct of marketing research.
Prerequisites: 21&62:220:231, 29:630:301, and 29:623:340.
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29:630:401
Sales Management (3)
Analysis of sales strategy and adaptive selling methods; role of the sales manager in the development of a successful sales force. Topics include prospecting, communicating with customers, planning the sales call, territory and market analysis, compensation, and control.
Prerequisite: 29:630:301.
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29:630:428
Marketing and Society (3)
Social issues that influence marketing activities; social responsibilities of marketing management; consumerism; marketing and urban issues; marketing ethics; political action and reaction; legal aspects of marketing; social gains and costs of marketing.
Prerequisite: 29:630:301.
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29:630:430
Qualitative Research Methods (3)
Introduction to the philosophies, methods, applications, and practice of
qualitative research. Focus on acquiring a deeper understanding of
buyers' motives, feelings, and beliefs across a wide range of
consumption phenomena.
Prerequisite: 29:630:385.
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29:630:452
Marketing Strategy (3)
Analysis of the planning, organization, and control of the marketing function in an organization; evolution of policies on pricing, selecting a channel of distribution, branding, product planning, and related activities. Case method used.
Prerequisite: 29:630:385.
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29:630:482
Advertising Strategy (3)
Study of the advertising campaign, and the investigation and solution of
real-world advertising problems by managers. Examination of integrated
marketing communication, sales promotion, and advertising in relation
to the firm's marketing plan.
Prerequisites: 29:630:301, 363.
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29:630:486,487
Independent Study in Marketing (BA)
Individual work by the student on a practical research problem supervised by a full-time faculty member. Presentation of a written report upon completion of the study.
Prerequisites: 29:630:385; permission of instructor, dean's office, or department chair; senior status.
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29:630:490,491
Marketing Internship (BA)
On-site marketing position in a corporate or not-for-profit organization.
By arrangement with the Career Development Center and a RBS Career Management Specialist. Prerequisites: 29:010:204, 29:390:329, 29:620:300, 29:630:301, and junior standing.
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29:630:495
Marketing Cooperative Education (6) (BA)
Three credits will count towards marketing elective credit, and 3 credits will count toward free elective credit.
Internship program for six months (January to June, or June to December) at a participating corporation.
Must complete the Coop Form and consult with an RBS Career Management Specialist to receive credit.
Evaluations by corporate supervisor in the participating organization and an RBS Career Management Specialist determine final grade in the course.
Prerequisites: 29:010:204, 29:390:329, 29:620:300, 29:630:301, and junior standing.
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29:630:497
Special Topics in Marketing (3)
Focus on a topic of contemporary relevance to marketing. Examples of past topics include public relations, direct marketing, services marketing, interactive marketing, and merchandise management.
Prerequisite: 29:630:301.
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