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33:630:301
Introduction to Marketing (3)
Extensive overview of marketing: the process of creating goods and services in response to consumer wants and needs. Study of the marketing function in business firms and nonprofit organizations. Consumer behavior, marketing research, industrial marketing, pricing, channels of distribution, and promotion.
Prerequisite: Junior or senior status.
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33:630:363
Introduction to Advertising (3)
Advertising viewed as a promotional function in the context of marketing objectives. The history and economic significance of advertising; its social importance and relation to business organization; study of advertising functions.
Prerequisites: 33:630:301. Junior or senior status.
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33:630:368
Retail Marketing (3)
Channels of distribution approach to the retailing function. The changing character of retail competition; relations between manufacturers and middlemen; procedures and problems of retail management. Emphasis on the smaller entrepreneur as well as the large retail organization. Case studies, field projects.
Prerequisites: 33:630:301. Junior or senior status.
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33:630:369
New Product Planning (3)
Study of the functions, concepts, and decisions required in the introduction, maintenance, and deletion of products. Special attention given to the areas of new-product need, new-product development, and product planning and strategy.
Prerequisites: 33:630:301. Junior or senior status.
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33:630:370
Business-to-Business Marketing (3)
Analysis of industrial marketing planning and activities; the management of distribution channels, costs, and policy development.
Prerequisites: 33:630:301. Junior or senior status.
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33:630:371
International Marketing (3)
Analysis of economic, social, and political environments influencing international markets; comparative studies of global buying behavior, international marketing strategy, and operations.
Prerequisites: 33:630:301. Junior or senior status.
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33:630:372
Services Marketing (3)
Addresses the challenge of marketing services and managing the service component of product/services combinations. Issues covered include service design, quality definition, satisfaction measurement, performance guarantees, and internal and external marketing planning and execution.
Prerequisites: 33:630:301. Junior or senior status.
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33:630:374
Consumer Behavior (3)
Explores the roots of buyer behavior from a managerial perspective, drawing on the disciplines of psychology, sociology, and anthropology. Development of sound marketing strategy. Topics include perception, learning, communication, cognition, memory, motivation, and attitudes of consumers.
Prerequisites: 33:630:301. Junior or senior status.
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33:630:385
Marketing Research (3)
Techniques of marketing research and the role of the marketing research department in a business structure. Emphasizes the use of analytical techniques in the design and conduct of marketing research. Problem formulation; collecting and organizing respondent data; and evaluation and use of research findings.
Prerequisites: 33:623:385, 33:630:301. Junior or senior status.
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33:630:401
Sales Management (3)
Problems, policies, and functions of sales management as the vital link between selling and marketing. Role of the sales manager in the development of a successful sales force. Topics include territory and market analyses, compensation, sales planning, and control.
Prerequisite: 33:630:301.
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33:630:428
Marketing and Society (3)
Social issues that influence marketing activities; social responsibilities of marketing management; consumerism; marketing and urban redevelopment; marketing ethics; political action and reaction; legal aspects of marketing; social gains and costs of marketing.
Prerequisites: 33:630:301. Junior or senior status.
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33:630:452
Marketing Strategy (3)
Integrating and applying marketing concepts to the actual problems of real business and nonbusiness organizations. Strong emphasis on the case method of study. Written and oral presentations required.
Prerequisite: 33:630:385. Junior or senior status.
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33:630:482
Advertising Strategy (3)
Investigation and solution of actual advertising problems by management; examination of advertising as influenced by the marketing structure and environment.
Prerequisites: 33:630:301, 363. Junior or senior status.
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33:630:486,487
Independent Study in Marketing (BA)
Individual research project under the guidance of a departmental faculty member.
Prerequisites: 33:630:301 and permission of department. Open only to 630 majors.
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33:630:495,496
Honors Program Marketing (3,3)
Independent research and preparation of a written thesis under direction of a faculty member.
Prerequisite: Open to marketing seniors in honors program only. Both semesters must be completed to receive credit.
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33:630:497-499
Special Topics in Marketing (3)
Focus on a topic of contemporary relevance to marketing. Topics change each semester. Topics include marketing consulting for small business, brand management, pricing, and digital marketing.
Prerequisites: 33:630:301. Junior or senior status.
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