52:630:201Principles of Marketing (3) An introduction to the activities involving the exchange of goods, services, and ideas for the satisfaction of human wants. Marketing examined as it relates to the other functions of the organization, to consumers, and to society. Prerequisites: 52:010:101; 50:198:110; 50:220:105, 106; 50:350:101,102; 50:960:283. |
52:630:353Integrated Marketing Communications (3) Reviews theoretical basis of persuasion. Within the context of integrated marketing communications, emphasis on issues associated with planning and executing effective integrated advertising, sales promotion, publicity, and personal selling programs. Addresses marketing communication tools, including Internet advertising, ecommerce web sites, and traditional marketing communications media. Prerequisite: 52:630:201. |
52:630:355Persuasion, Sales, and Negotiation (3) Review of human motivation and persuasion and their application to sales and negotiations. Prerequisite: 52:630:201. |
52:630:365Pricing Strategies (3) Costs, competition, and the customer`s needs in price-setting considerations. Integration of these and other factors for developing profit-maximizing pricing strategies. Particular attention given to the determinants, measurement, and prediction of customer price sensitivity. Prerequisite: 52:630:201. |
52:630:368Retailing and Electronic Commerce (3) Techniques for the management of both traditional retailing and electronic commerce. Topics include development of retail format, site selection, personnel management, merchandise planning, and customer relationships. Emphasis on the use of new information technologies, such as geodemographic mapping and retail information systems. Includes web-based exercises and assignments requiring field observation of retailing strategies. Prerequisites: 52:010:202, 52:630:201. |
52:630:370Business-to-Business Marketing (3) Topics include role of just-in-time systems, international aspects, sales strategies, and the management of technology. Prerequisite: 52:630:201. |
52:630:371International Marketing (3) The identification of similarities and differences in marketing systems across nations. Emphasis on cultural, legal, political, and ethical issues affecting marketing strategies. A critical analysis of adaptation and standardization decisions regarding the marketing mix, especially as they are affected by level of economic development. Prerequisite: 52:630:201. |
52:630:374Consumer Analysis (3) Study of the consumer decision-making process and the impact of relevant psychological, sociological, and cultural variables. Attention to recent research regarding psychological and contextual determinants of buying and consumer behaviors. Implications for positioning and communication strategy as well as public policy and consumer protection. Prerequisite: 52:630:201. |
52:630:385Marketing Research (3) Study of how organizations collect and use information about consumers, competitors, and the environment. Topics include information system needs for marketing decision making; exploratory, descriptive, and experimental research designs; data collection methods; and analysis techniques for describing research results. Special emphasis given to the effects of new technology on understanding consumer behavior. A major research project required. Prerequisites: 52:630:201; 50:960:284. |
52:630:403Strategic Marketing Planning (3) A top management perspective on the overall marketing task, including planning, organizing, controlling, and integrating all the activities of the marketing department. Integration of marketing with other operations of the business unit. Major strategic problems and current trends identified and analyzed. Prerequisites: 52:010:202; 52:630:201. |
52:630:487Independent Study in Marketing (BA) Individual study under the supervision of the marketing faculty, usually on a specified project or paper, to deepen and broaden the student`s professional horizon and enrich the educational experience. Prerequisites: 52:630:201, accepted business major or minor, and permission of both the instructor and the director of advising. |
52:630:491,492Special Topics in Marketing (3,3) Designed to integrate course materials, introduce newer philosophies and techniques in marketing, and apply them to selected problems. Extensive readings and research reports required. Topics vary from term to term. Prerequisites: 52:630:201, permission of director of advising. |
52:630:495Honors Thesis in Marketing (3) Individual research or reading project. Prerequisite: Permission of instructor. |
52:630:497Marketing Internship (BA) Completion of an approved internship in a marketing organization. Arrangements for the internship must be agreed upon by the sponsoring organization before the beginning of the term. Students should consult the director of advising for detailed instructions before registering for this course. Prerequisites: Cumulative grade-point average of 3.0; permission of internship director. |
