Four required courses for all marketing specializations:
52:630:371 International Marketing (3)
52:630:374 Consumer Analysis (3)
52:630:385 Marketing Research (3)
52:630:403 Strategic Marketing Planning (3)
Marketing Major, no specialization
One marketing elective course, plus two other elective courses chosen from the following:
50:220:322 Econometrics (3)
52:630:353 Integrated Marketing Communications (3)
52:630:355 Persuasion, Sales, and Negotiation (3)
52:630:365 Pricing Strategies (3)
52:630:368 Retailing and Electronic Commerce (3)
52:630:370 Business-to-Business Marketing (3)
52:630:487 Independent Study in Marketing (3)
52:630:491,492 Special Topics in Marketing (3,3)
52:630:495 Honors Thesis in Marketing (3)
52:630:497 Marketing Internship (BA)
50:830:385 Psychological Tests and Measurements (3)
50:920:301 Methods and Techniques of Social Research (3)
50:960:476 Introduction to Sampling (3)
50:960:490 Experimental Design and Analysis (3)
Marketing Research Specialization
One marketing elective course, plus two other elective courses chosen from the following:
50:220:322 Econometrics (3)
52:630:487 Independent Study in Marketing (3)
52:630:491 Special Topics in Marketing-Database Marketing (3)
52:630:495 Honors Thesis in Marketing (3)
52:630:497 Marketing Internship (BA)
50:830:385 Psychological Tests and Measurements (3)
50:920:301 Methods and Techniques of Social Research (3)
50:960:476 Introduction to Sampling (3)
52:960:484 Statistical Computing by SAS (3)
50:960:490 Experimental Design and Analysis (3)
Emarketing Specialization
One marketing elective course, plus two other elective courses chosen from the following:
52:620:488 Strategic Management of Technology and Ecommerce (3)
52:623:343 Managing Emerging Information Technologies (3)
52:623:444 Managing Ecommerce Projects (3)
52:623:445 Global Issues in Ecommerce Technology (3)
52:623:448 Fundamentals of Telecommunication and Internet Technologies (3)
52:630:353 Integrated Marketing Communications (3)
52:630:368 Retailing and Electronic Commerce (3)
52:630:487 Independent Study in Marketing (3)
52:630:491 Special Topics in Marketing-Internet (3) or Database Marketing (3)
52:630:495 Honors Thesis in Marketing (3)
52:630:497 Marketing Internship (BA)
If a student chooses to pursue two specializations, the same elective
course cannot satisfy a requirement for both specializations.
