Catalog Navigator : Marketing (630)

All Marketing majors must complete the following required courses:

   29:630:374 Consumer Behavior (3)
   29:630:385 Marketing Research (3)
   29:630:452 Marketing Strategy (3)

Marketing Electives

All Marketing majors are required to complete three electives from the following list of courses:

    29:630:363 Introduction to Advertising (3)
    29:630:368 Retail Marketing (3)
    29:630:369 New Product Planning (3)
    29:630:370 Business-to-Business Marketing (3)
    29:630:371 International Marketing (3)
    29:630:475 Fashion Branding (3)
    29:630:401 Sales Management (3)
    29:630:428 Marketing and Society (3)
    29:630:480 Special Topics: Social Media and Mobile Marketing (3)
    29:630:497 Special Topics: Digital Marketing (3)
    29:630:498 Special Topics: Brand Management (3)
    29:630:499 Marketing Consulting for Small Business (3)

29:630:486/487 Independent Study in Marketing (must complete the independent study form, receive signatures from faculty and the Marketing Department Chair, and consult with their academic advisor to receive credit)

29:630:490/491 Marketing Internship (3) (must complete internship form and consult with the RBS Office of Career Management in advance of starting the internship to receive credit)

29:630:495 Marketing Cooperative Education (6 credits: 3 credits will count toward marketing elective credit, and 3 credits will count toward free elective credit). Internship program for six months (January to June, or June to December) at a participating corporation. Students must complete the co-op form and consult with the RBS Office of Career Management before starting the co-op. Prerequisites: 29:010:204, 29:390:329, 29:620:301, 29:630:301, and junior standing.

This catalogue was last updated in June 2023. For the most current information and class offerings, please visit - https://www.business.rutgers.edu/undergraduate-newark/marketing