Rutgers Business School-Newark is now offering a Bachelor of Science in Marketing fully online for qualifying individuals who have completed an AA or AS degree from a NJ Community College.  Starting in Spring 2024, the program will also offer a Bachelor of Science in Supply Chain Management fully online for qualifying individuals who have completed an AA or AS degree from a NJ Community College. This fully AACSB accredited  program is intentionally created to address the need for a larger talent pool of marketing and supply chain experts. Note, the Marketing and Supply Chain Management online programs are offered in a cohort model, and not every course listed below is offered every semester.

Marketing

This major helps students to develop skills that enable them to function in many different marketing roles while working closely and effectively with other business functions. The program provides high-quality education for marketing majors at an affordable expense and allows students to access the exciting job market in the NY, NJ, and CT tri-state area. With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students leave the program with a solid foundation in marketing. Marketing students are prepared for positions such as copywriters, media directors, account executives, marketing researchers, product development managers, public relations managers, and more. They land jobs in some of the biggest marketing agencies in the world, and in large corporations that have in-house marketing departments. They work with sales departments, creative, and even IT when working in online marketing. From creative advertising work to quantitative market research, marketing majors help manage a brand and sell products and services. A marketing background can also train a person to operate his or her own business. Learn more at: https://www.business.rutgers.edu/undergraduate-newark/online-marketing-degree 

Supply Chain Management

The Supply Chain Management undergraduate major offers students the comprehensive knowledge and technological skills they need in order to ensure employment in leading supply chain management roles. The requisite knowledge and skill sets extend overall supply chain echelons and functional areas: strategic sourcing, global procurement, contract management, business performance improvement, supply chain technologies, and six sigma, pricing analysis, channel coordination, brand management, new product development, supply chain alignment, retail management, and distribution management.Upon graduation, graduates will have the ability to re-engineer the business processes involving multiple firms and different functional departments to achieve a higher level of business performance and profitability. Learn more at https://www.business.rutgers.edu/undergraduate-newark/online-supply-chain-management 

Online Path to RBS Bachelor's Degree:

• Completed AA or AS degree from an NJCC [New Jersey County College] with 60-65 transferable credits and a GPA of 3.0+.
• Completion of all major eligibility courses; English Composition I and II, Intro to Financial Accounting, Managerial Accounting, Macroeconomics, Microeconomics, Statistics, and Applied Calculus or Calculus I.
• Completion of 3 business core courses-Management Information System, Intro to Management, and Intro to Marketing.

Prerequisite courses

Students entering this program will be required to have completed:

• Associate's degree which satisfies the general core curriculum for Rutgers-Newark
• All Business Pre-eligibility courses:
• 29:010:203 Financial Accounting
• 29:010:204 Managerial Accounting
• 21:220:101 Micro-Economics
• 21:220:102 Macro-Economics
• 29:623:220 MIS
• 21:220:203 Statistics or 21:640:211 Statistics I*
• 21:640:119 Applied Calculus or 21:640:135 Calculus I*
• 21:355:101 English Composition I
• 21:355:102 English Composition II
• The following Business core courses:
• Introduction to Management
• Introduction to Marketing

*Most NJCC business programs require all the above courses (with the exception of Calculus and Statistics)

Online Marketing Courses

Required Courses (9 credits)

• 29:630:374 Consumer Behavior (3 Credits)
• 29:630:385 Marketing Research (3 Credits)
• 29:630:452 Marketing Strategy (3 Credits)

Electives (9 credits)

• 29:630:363 Advertising (3 Credits)
• 29:630:368 Retail Marketing (3 Credits)
• 29:630:369 New Product Planning (3 Credits)
• 29:630:370 Business-to-Business Marketing (3 Credits)
• 29:630:371 International Marketing (3 Credits)
• 29:630:372 Services Marketing (3 Credits)
• 29:630:401 Sales Management (3 Credits)
• 29:630:475 The Branding of Fashion & Other Creative Pursuits (3 Credits)
• 29:630:486 Independent Study in Marketing* AR
• 29:630:428 Marketing and Society (3 Credits)
• 29:630:495 Marketing Cooperative Education (6 Credits)
• 29:630:497 Special Topics (3 Credits)
• 29:630:498 Brand Management (3 Credits)

Online Supply Chain Management Courses

Required Courses (9 credits)

•       29:795:305 Global Procurement & Sourcing Strategies (3 Credits)
•       29:795:330 Business Logistics and Transportation (3 Credits)
• 29:795:310 Demand Planning and Fulfillment (3 Credits)

 Electives (Any 5 course for 15 credits)

•       29:795:480 Special Topic: Leadership in Supply Chain Management (3 Credits)
• 29:795:440 Supply Chain Environmental Management / Green Purchasing (3 Credits)
• 29:795:460 Introduction to Six Sigma and Lean Manufacturing (3 Credits)
• 29:795:410 Service Management (3 Credits) 
• 29:795:498 Independent Studies in Supply Chain Management I (3 Credits)
• 29:795:450 Fundamentals of Supply Chain Management with SAP (3 Credits)
• 29:795:499 Independent Studies in Supply Chain Management II (3 Credits)
• 29:795:491 Supply Chain Finance (3 Credits)
• 29:795:380 Project Management (3 Credits)
• 29:795:455 Supply Chain Transformation in the Digital Era (3 Credits)
• 29:795:475 Supply Chain Management I for Fashion and Other Creative Pursuits (3 Credits)
• 29:795:476 Supply Chain Management II for Fashion and Other Creative Pursuits (3 Credits)
• 29:795:465 Supply Chain Analytics Essentials (3 Credits)  
• 29:630:370 Business to Business Marketing (3 Credits)
• 29:620:350 Negotiations (3 Credits) 
• 29:630:369 New Product Planning (3 Credits)         
• 29:630:368 Retail Marketing (3 Credits)      
• 29:630:385 Marketing Research (3 Credits) 
• 29:630:401 Sales Management (3 Credits)