Communication and Media Studies (available on-campus, online or hybrid)
Communication
and media studies is a general specialization in which students take a
self-designed course of study that draws across any Master of Communication and Media specialization as well as courses in other areas of the School of
Communication and Information. This specialization is ideal for students who want to tailor their M.C.M. program. This specialization also allows M.C.M. students to potentially combine M.C.M. specializations. Courses in organizational communication, mediated
communication, health communication, social interaction, knowledge management,
and media studies are offered throughout the year. Many of these courses are
cross-listed with the school's Ph.D. program or Master of Information program.
Specialization Core Requirements (6 credits)
- 512: Mediated Communication
-
517: Media Studies
Electives (18 Credits)
Recommended Courses
These courses are recommended for this specialization.
- 510 Communication and Society
- 511 Organizational Communication
- 525 Internships
Strategic Organizational and Leadership Communication
(available on-campus, on-line, or hybrid)
The
Strategic Organizational Communication & Leadership specialization emphasizes theory-informed, research-based study of organizational process, structure, and interaction, as well as use of new communication technologies in organizational and societal contexts. Courses examine organizations in a
variety of contexts including businesses, nonprofits, civil society, and government. This specialization may be especially appealing for those who have goals for careers in organizational leadership, corporate communication, advocacy, administration and/or management, training and development, consulting, change management, stakeholder relationship management, and social media management.
We explore the competencies needed to be an effective communicator in all three main modalities: one to one, one to many and various "e" forms of communication. This specialization may be especially appealing for those who have goals for careers in organizational leadership, want to improve their personal leadership communication skills or add to their professional leadership/management credentials.
Specialization Core Requirements (6 credits)
- 511: Organizational Communication
-
540: Organizational Leadership
Electives (18 Credits)
Recommended Courses
These courses are recommended for this specialization.
- 512 Mediated Communication
- 518 Persuasion and Advocacy
- 525 Internships
- 541 Organizational Decision Making
- 559 Organizational Change & Communication
Other potential electives
525 Internships
532 Dynamics of Global Organizations
534 Organizational Communication Networks
542 Interorganizational Relationships and Stakeholder
Communication
544 Organizational Cultures and Diversity
549 Organizational Assessment
566 Small Group Communication
572 Non-Profit Organizations
580 Crisis Communication
5XX Multiculturalism and Leadership: Communication
Perspectives
5XX Leadership Communication
5XX Leaderocity: Leading at the Speed of Now
Digital Media (available fully online)
The digital media specialization is intended for journalists and other media or communication specialists who wish to retool and gain understanding of 21st-century media. This includes study of grassroots reporting and advocacy. The specialization will ensure students are conversant in digital video capture, editing, and production as well as social media management. This specialization is completely online, although face-to-face or online electives in other specializations are available to these students.
Specialization Core Requirements (6 credits)
-
509:
Digital Media Innovation
- 517:
Media Studies: Theory and Practice
Electives (18 Credits)
Recommended
Courses
These courses are recommended for this specialization.
- 507 Digital Media Production
- 512 Mediated Communication
- 525 Internships
- 540 Organizational Leadership
- 546 Social Media
- 549 Organizational Assessment
- 551 Children and Media
- 590 Digital Journalism
- 591 Critiquing Marketing Communication
- 592 Digital Advocacy and Persuasion
- 593 Globalization, Media and Social Change
- 598 Digital Media Law and Policy
Health Communication
The health communication specialization is intended for students who wish to specialize in various contexts related to community wellness and health interaction such as public health communication; facilitated provider-patient communication; health campaigns and advocacy; and community health and wellness.
Specialization Core Requirements (6 credits)
- 560 Health Communication
-
561 Patient Provider Communication
Electives (18 Credits)
Recommended
Courses
:
These courses are recommended for this specialization.
- 518 Persuasion and Advocacy
- 525 Internships
- 563 Applied Interactive Research in Health and Wellness
- 566 Social Marketing and Public Health
- 575 Communication and Normative Influence
- 580 Crisis Communication
- 566 Small Group Communication
- 572 Non-Profit Organizations
- 5XX Mental Health
- 5XX Communities and Health
- 5XX Communicating Emotion
- 5XX Health Risk Communication
- 5XX Leadership and Healthcare Teams
- 5XX Health Literacy
Students who have interests in health organizations may wish to combine study in this specialization with
study in the strategic organizational communication specialization.
Communication and Media Research
For students intending to continue to PhD
studies or who desire a more research
oriented focus
The
communication and media research specialization is intended for students who
wish to take a more research-oriented course of study. It is also designed for
those students who may wish to pursue a Ph.D. program after completing the M.C.M.
degree. These students have somewhat different requirements (9 credits of core;
3 credits of research internship; 3 credits of Capstone; 21 credits of
electives, the 0 credit M.C.M. experience class, and a zero-credit Colloquium
requirement). In addition to coursework, these students will be involved in
empirical research with a faculty member; assist in teaching a course; and
focus their study and capstone project with a research orientation.
Specialization Core Requirements (6 credits):
- One of these three courses:
- 510: Communication and Society
- 509: Digital Media Innovation
- 560: Health Communication
- 535: Research Practicum (3 credits)
- Colloquium (0 Credit) one per semester
Electives
(18 credits)
Recommended
Courses
:
These courses are recommended for this specialization.
- 525 Internships
- 530 Independent Study
- 543 Organizational Communication Research
Public Relations
The public relations specialization is designed for public relations professionals
to enhance their professional credentials or for those who wish to enter this
fast-growing and dynamic profession. Courses explore the competencies needed to
be an effective public relations practitioner in this dynamic, complex,
and social-driven environment. Students learn both the emerging theories of the
practice of public relations as well as the skills needed to compete
successfully in this profession. Many of these courses are taught by highly
experienced senior public relations practitioners.
Specialization Core Requirements (9 credits)
- 545 Public Relations Management
- 5XX Public Relations Strategy
- 576 Public Relations Effectiveness: The Use of Analytics
Electives (15 Credits)
Recommended Courses
These courses are recommended for this specialization.
- 518 Persuasion and Advocacy
- 525 Internships
- 542 Interorganizational Relationships and Stakeholder
Communication
- 546 Social Media
- 558 International PR
- 581 Reputation Management
- 5XX PR History and the Modern World
- 580 Crisis Communication
- 566 Small Group Communication
- 572 Non-Profit Organizations
- 578 Strategy and Innovation in Sustainability Communication
Master of Communication and Media Program 
