Curriculum information below is for the full-time M.B.A. program.
Curriculum
M.B.A. Core, Foundation, and Integrative Courses (29 credits)
This concentration is comprised of six courses (18
credits).
Foundation Course Requirement: Data Analysis and
Decision-Making (22:960:575; 3 credits) is part of the M.B.A. curriculum and is
required for all students who choose this concentration.
All courses
listed are worth 3 credits
Unless specified otherwise, all courses are offered on
the Livingston Campus
Required Courses
22:630:604 Marketing Research
22:630:609 Marketing Strategy
22:630:610 Consumer Behavior
22:630:677 Advanced Marketing
Research
22:630:678 Marketing Insights
22:960:641 Analytics for
Business Intelligence
Please Note:
-
Advanced
Marketing Research is offered in the fall on both campuses.
-
Marketing
Insights is offered in the spring on both campuses.
-
Marketing
Research is offered in the fall on the Newark campus and in the spring on
both campuses.
-
Consumer
Behavior is offered in the fall on the Newark campus and in the spring on
both campuses.
Electives
Any M.B.A. electives may be taken for breadth. The following
courses are recommended for those seeking depth. It is possible to receive a
dual concentration in marketing by taking one additional (3 credit) marketing
elective.
16:960:576 Survey Sampling
22:630:617 Pharmaceutical
Marketing Research
22:630:655 Customer
Relationship Management
22:630:679 Web Analytics
22:960:608 Business
Forecasting
26:799:675 Marketing Models (Ph.D.
level)
Additional Course Descriptions
These courses are not listed under the current curriculum:
34:833:628 Advanced
Qualitative Methods
22:630:685 Applied AI in
Marketing
26:198:644 Data Mining
22:799:663 Demand Management
for Value Chains
16:960:590 Design of
Experiments
16:960:586 Interpretation of
Data I
See the Course List and Descriptions section of this catalog.
