Entrepreneurship 382

29:382:302 Introduction to Entrepreneurship (3) Offers a framework for understanding the entrepreneurial process and exposes students to challenges, problems, and issues faced by entrepreneurs who start new businesses. Immersive case study is the principal teaching method, supplemented by lectures, business cases, and guest speakers. Major objectives are for students to learn how to identify and evaluate business opportunities, develop a business concept, assess and obtain the required resources, and manage the growth of new ventures.

29:382:303 Managing Growing Ventures (3) Offers an overview of running a small business including a discussion of leadership, strategy, marketing, finance, operations, human resources, supplier management, facilities, banking, legal, and regulatory considerations. These topics are integrated and presented in the context of a small business environment. A combination of business case examples and text will be used to supplement lectures, student project work, and guest speakers. The major objectives are for students to learn how to plan and manage the various activities essential for effectively running a small business and how to recognize and avoid the common mistakes made by small business managers.

29:382:310 Social Entrepreneurship (3) The purpose of this course is to examine entrepreneurship as a mechanism for social change, economic development, and community wealth creation. Specifically, we will examine the concepts and practice of social entrepreneurship through readings, class discussions, and project assignments. Objectives include: learning how to define the social impact of a business in terms of underserved markets, and learning the elements of developing (or creating) a social business model that is sustainable and scalable (i.e., that can have exponential growth and impact).

29:382:340 Creativity, Innovation, and Entrepreneurship (3) This course focuses on teaching students to leverage their intellectual capital by enhancing the innate creativity that we all possess in order to improve their ability to generate creative ideas. Students will do practical exercises to develop their creativity. In addition, students will compare and contrast Asian and Western approaches to creativity so that they may develop a richer understanding of how to be more creative.

29:382:342 Urban Entrepreneurship and Economic Development (3) Explores the many dimensions of urban entrepreneurship in the context of economic development through an exploration of the business and policy issues, the use of action research methods, and the development and completion of consulting projects. The location of the course in Newark provides a unique opportunity to have the city become a laboratory for student education in the areas of urban entrepreneurship and economic development. Students in this course will be directed to develop urban-framed entrepreneurial initiatives suited to foster social and economic development in New Jersey.

29:382:352 Multicultural Market (3) An experiential learning class that provides students with a learning experience combining business cases, theory, and history. Explores the link between the size and growth of multicultural populations with successful marketplace performance of businesses in urban communities. Focuses on the challenges businesses face in meeting the needs of consumers from diverse backgrounds, such as Asia, the Middle East, and other countries and in inner-city communities. Prerequisite: Junior or senior status.

29:382:355 Managing Technological Innovation (3) Focuses on creating streams of new products or services in established firms by leveraging science and technology. Topics include: managing multiple innovation teams, managing research and development and other resources to support streams of new products, developing a long-term strategic commitment to technological innovation, and organizing for innovation. Prerequisite: Junior or senior status.

29:382:360 Technology Ventures (3) Explores the fundamental issues that revolve around technology-intensive ventures. Analysis and evaluation of a business plan for technology business ventures including demand forecasting, financial modeling, licensing of technology and intellectual property, and other issues for current business conditions. Through a collection of case studies, lectures, workshops, and projects that cover high-growth ventures in information technology, electronics, life sciences, biotechnology, and other industries, this course provides the necessary tools to identify business opportunities, start a technology enterprise, gather talent and capital resources, and manage rapid growth. Prerequisites: 33:382:302. Junior or senior status.

29:382:486  Music Industry (3) A survey of the music business with emphasis on distribution of recorded music, music publishing, performance rights societies, record companies, agents, personal managers, and contracts. Prerequisite: Junior or senior status.

29:382:496 Entrepreneurship Practicum (3) The Entrepreneurship Practicum course is the cornerstone of the Urban Solutions Lab (USL), and many of the activities in the USL will be designed specifically to provide learning, engagement, and other opportunities for students enrolled in this course. The Entrepreneurship Practicum course is designed to teach students a wide range of skills that can be used in growing and sustaining companies. The practicum course is intended to support and promote students' creation of and engagement with any type of venture intended to bring value to both the entrepreneur and to others. This course serves as the culmination of their entrepreneurial courses and allows students to be fully immersed in developing entrepreneurial skills and learning from successful entrepreneurs.