Rutgers Business School: Graduate Programs-Newark and New Brunswick's
master of science in digital marketing is a fully
online, nationally ranked, AACSB-accredited degree program intentionally created to address
the need for a larger talent pool of digital experts. This dynamic
30 credit program provides marketing professionals with relevant and
current content delivered by industry practitioners and scholars with
years of experience in the digital marketing field.
The master of science in digital marketing curriculum is split between:
- Foundational marketing courses modernized for our digital world, and
- Tactical courses focused on important digital marketing strategies and tools.
Many of the courses offer hands-on experience with
industry-leading marketing technology platforms, such as Google
Analytics, Hootsuite, and Hubspot. The curriculum is purposefully
designed to develop marketing leaders in our digital world, whether
"digital" is in their job titles or not.
Courses are
taught on the Canvas learning management platform, which is
user-friendly and accessible anywhere you can connect online. All of our courses are delivered asynchronously to
provide flexibility, but class-paced to maximize engagement with your
classmates and instructors.The
program can be completed in 9-12 months with a maximum of 4.5 years.
Degree Programs 
