Entrepreneurship 382

33:382:103 Accounting for Entrepreneurs and Small Business (3) Introduction to basic concepts of managerial and financial accounting in the context of new ventures and small business. Two main emphases frame this course. First, managerial accounting: decision making and controlling operations through the use of budgets and forecasting models, cost and activity analyses, and various financial and nonfinancial performance measures. Second, financial accounting: emphasis on resource management, measuring and recording transactions, and interpreting financial statements. Not open to Rutgers Business School students.

33:382:105 Design Thinking Approach to Innovation and Entrepreneurship (3) Creating new businesses, capturing new markets, and enhancing organizational effectiveness occur through improving productivity or innovation, or both. New discoveries, new technologies, competition, and globalization compel both entrepreneurs and existing firms to foster innovation and agility. Design thinking is a human-centered, prototype-driven process for innovation that can be applied to product, service, and business design. This course examines the theory and practice of promoting and managing innovation in start-ups and existing firms. It explores successful use of design thinking frameworks for the design of strategies, funding techniques, business models, risks, and reducing barriers for introducing breakthrough products and services. Topics include business model innovation, design-driven innovation, leadership, strategy, information technology, knowledge management, process improvement, performance measurement, and change management. The course emphasizes hands-on projects and studio-style project works.

33:382:202 Marketing for Entrepreneurs and Small Business (3) Extensive overview of marketing: the process of creating goods and services in response to consumer wants and needs. Study of the marketing function in business firms and nonprofit organizations. Consumer behavior, marketing research, industrial marketing, pricing, channels of distribution, and promotion. Not open to Rutgers Business School students.

33:382:203 Finance for Entrepreneurs and Small Business (3) Introduction to basic financial concepts, business, and reporting in the context of new ventures creation and small business operations. Not open to Rutgers Business School students.

33:382:302 Introduction to Entrepreneurship (3) An experiential learning class that provides a framework for understanding the entrepreneurial process. Explores challenges, problems, and issues faced by entrepreneurs who start new businesses. Students identify and evaluate business opportunities, develop business concepts, assess and obtain the required resources, manage the growth of new ventures, and write a business plan. Emphasis on case studies, with supplemental lectures, business cases, and guest speakers.  Not open to first-year students.

33:382:303 Managing Growing Ventures (3) An experiential learning class: explores the basics of running a small business including a discussion of leadership, strategy, marketing, finance, operations, human resources, supplier management, facilities, banking, and legal and regulatory considerations. Topics are integrated and presented in the context of a small business environment with the objectives for students to learn how to plan and manage various activities essential for running a small business and how to recognize and avoid the common mistakes made by small business managers. Business case examples and text are used to supplement lectures, student projects, and guest speakers.  Prerequisites: 33:382:302. Not open to first-year students.

33:382:310 Social Entrepreneurship (3) An experiential learning class: explores entrepreneurship as a mechanism for social change, economic development, and community wealth creation. Examines organizational approaches (for-profit and nonprofit) that emphasize both social mission and effectiveness. Students learn how to recognize social impact opportunities, how to reconfigure products and services for underserved markets, and how to develop social enterprise models that are sustainable and scalable. Provides concepts to evaluate social enterprises and the capabilities to become social entrepreneurs. Prerequisite: Junior or senior status.

33:382:340 Creativity, Innovation, and Entrepreneurship (3) An experiential learning class that focuses on teaching students to leverage intellectual capital by enhancing the innate creativity to improve the ability to generate creative ideas. Develops creativity through practical exercises. Includes a team project developed from an idea for a product or business presented to a panel of faculty and entrepreneurs. Not open to first-year students.

33:382:342 Urban Entrepreneurship and Economic Development (3) An experiential learning class that explores the many dimensions of urban entrepreneurship in the context of socioeconomic development. Utilizes action research methods and the development and completion of consulting projects to explore the business and policy issues in urban areas that affect or foster new ventures. Students will be directed to develop urban-framed entrepreneurial initiatives suited to foster social and economic development in New Jersey.
Prerequisite: Junior or senior status.

33:382:352 Multicultural Markets (3) An experiential learning class that provides students with a learning experience combining business cases, theory, and history. Explores the link between the size and growth of multicultural populations with successful marketplace performance of businesses in urban communities. Focuses on the challenges businesses face in meeting the needs of consumers from diverse backgrounds, such as Asia, the Middle East, and other countries and in inner-city communities.  Prerequisite: Junior or senior status.

33:382:355 Managing Technological Innovation: In-House Entrepreneurship (3) Focuses on creating streams of new products or services in established firms by leveraging science and technology. Topics include: managing multiple innovation teams, managing research and development and other resources to support streams of new products, developing a long-term strategic commitment to technological innovation, and organizing for innovation. Prerequisite: Junior or senior status.

33:382:360 Technology Ventures (3) Explores the fundamental issues that revolve around technology-intensive ventures. Analysis and evaluation of a business plan for technology business ventures including demand forecasting, financial modeling, licensing of technology and intellectual property, and other issues for current business conditions. Through a collection of case studies, lectures, workshops, and projects that cover high-growth ventures in information technology, electronics, life sciences, biotechnology, and other industries, this course provides the necessary tools to identify business opportunities, start a technology enterprise, gather talent and capital resources, and manage rapid growth. Prerequisites: 33:382:302. Junior or senior status.

33:382:486 Music Industry (3) A survey of the music business with emphasis on distribution of recorded music, music publishing, performance rights societies, record companies, agents, personal managers, and contracts. Prerequisite: Junior or senior status.

33:382:496 Entrepreneurship Practicum (3) Designed to allow students to gain experience working with and solving problems for a real external company. Students are placed in small teams of three-to-five students and assigned to a local company, which applies for and is vetted by the Small Business Development Corporation in conjunction with Rutgers Business School. The students, coached by their instructor, meet with the firm and agree on a problem for them to work on during the semester. Students learn to assume the role of a consulting organization, author and execute a statement of work, and focus on one aspect of the firm's business. Each situation is different and the team is coached closely by Rutgers faculty. Rutgers will assist teams if required by giving them access to external experts or other faculty members if required for specific expertise. This course serves as the culmination of their entrepreneurial courses and allows students to be fully immersed in developing entrepreneurial skills and learning from successful entrepreneurs. Prerequisites: 33:382:302. Junior or senior status.