The undergraduate majors offered by the Rutgers Business School: Undergraduate-New Brunswick include accounting, finance, management, and marketing.

Each major leads to the degree of bachelor of science. The degree is granted jointly by the Rutgers Business School: Undergraduate-New Brunswick (RBS-UNB) and the School of Arts and Sciences in New Brunswick. All business students must satisfy the requirements of RBS-UNB as well as the academic requirements of the School of Arts and Sciences. Rutgers Business School: Undergraduate-New Brunswick students retain their affiliation with the School of Arts and Sciences while enrolled in RBS-UNB.

Each of the business majors has been coordinated with the curricula of the School of Arts and Sciences to combine a liberal arts foundation in mathematics, the natural sciences, the social and behavioral sciences, and the humanities, with an upper-division professional specialization in one of the broad functional areas of business. The Rutgers Business School: Undergraduate-New Brunswick's curriculum is an upper-division course of study and is taken during the student's junior and senior years.

The purpose of the curriculum is to provide for a broad education that prepares the student for imaginative and responsible citizenship and leadership roles in business and society. The curriculum is responsive to social, economic, and technological developments and reflects the application of evolving knowledge in economics and the behavioral and quantitative sciences. All Rutgers Business School: Undergraduate-New Brunswick programs of study include emphases on written and oral expression.

Through coursework at RBS-UNB, every student is exposed to the international dimensions of business, to the economic and legal environments as they pertain to profit and nonprofit organizations, and to the effects of ethical considerations and social and political influences on such organizations. In studies outside the Rutgers Business School: Undergraduate-New Brunswick, each student gains an understanding of the political and legal environments of business and society through coursework in areas such as political science, public administration, and ethics.