Rutgers, The State University of New Jersey
Camden Undergraduate
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Undergraduate Education in Camden
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School of Business-Camden
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Program in Accounting
Program in Finance
Program in Human Resource Management
Program in Management
Program in Marketing
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Bachelor Degree in Hospitality Management
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Camden Newark New Brunswick/Piscataway
  Camden Undergraduate Catalog 2008-2010 School of Business-Camden Programs, Faculty, and General Information Programs of Study Program in Marketing  

Program in Marketing

The program in marketing provides students with a solid foundation in marketing principles and techniques. The program also equips students with the quantitative and qualitative skills necessary to investigate and analyze customer behavior, channel members, competitors, and external groups who may be affected by the marketing process. The marketing major qualifies students for positions in sales, advertising, retailing, marketing research, etc., which provide a strong pathway to upper-management positions. The marketing research specialization prepares students for careers with marketing research suppliers, database marketing firms,and users of marketing research (including manufacturers of consumer and industrial products, service providers, and advertising agencies). The emarketing specializationallows students to gain an in-depth understanding of the marketing aspects of ecommerce as preparation for positions with both internet firms or brick-and-mortar companies in any kind of marketing capacity. Graduates of the marketing program also are well prepared to pursue graduate programs in business.

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