The program in marketing provides students with a solid foundation in marketing principles and techniques. The program also equips students with the quantitative and qualitative skills necessary to investigate and analyze customer behavior, channel members, competitors, and external groups who may be affected by the marketing process. The marketing major qualifies students for positions in sales, advertising, retailing, marketing research, etc., which provide a strong pathway to upper-management positions. The marketing research specialization prepares students for careers with marketing research suppliers, database marketing firms, and users of marketing research (including manufacturers of consumer and industrial products, service providers, and advertising agencies). The emarketing specialization allows students to gain an in-depth understanding of the marketing aspects of ecommerce as preparation for positions with both internet firms or brick-and-mortar companies in any kind of marketing capacity. Graduates of the marketing program also are well prepared to pursue graduate programs in business.
