The mission of Rutgers School of Business-Camden is to generate and disseminate knowledge related to the improvement of management while seeking to be a recognized leader in delivering high-quality, cost-effective business education in southern New Jersey. Activities essential to the performance of this mission are guided by the following beliefs and values:

• Scholarship among the faculty is our strength. Faculty research is emphasized in order to develop original thinking and information about business fields and disciplines that can be used to enrich the quality of the knowledge disseminated to students. The generation of knowledge is accomplished by hiring, supporting, and promoting faculty who publish in national and international scholarly journals. Scholarship and the development of theory are also combined with their practical application to improve critical thinking and problem solving.
• Teaching is valued and teaching effectiveness is stressed in the hiring, retention, and promotion of faculty. Students are prepared for careers in general management, as well as the functional areas of business, through the use of diverse teaching methods and the employments of advanced technology.
• Faculty service is encouraged in the professions, the university, and the school. Through the Small Business Development Center and Executive Education, training and consulting services are provided to business in the greater southern New Jersey community. 
• Collegiality is encouraged among the faculty, and students are offered a high degree of personal attention. While part of a large state university, the School of Business-Camden seeks to creatively use its relatively small size in developing new opportunities and programs.