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  Rutgers Business School: Graduate Programs-Newark and New Brunswick 2015-2017 Concentrations Marketing Curriculum and Course Descriptions  

Curriculum and Course Descriptions


Full-Time Program

M.B.A. Core Course

22:630:586  Marketing for Decision-Making

Marketing Concentration (15 credits)

For a concentration in marketing, take one of the following two courses (required):

22:630:604  Marketing Research 

22:630:617  Pharmaceutical Marketing Research 

Take 12 course credits (four 3-credit courses or equivalent) of the following:

Three-credit courses:
22:630:601  Advertising and Promotion
22:630:602  Corporate Strategy and Product Innovation
22:630:603  Retail Management
22:630:604  Marketing Research
22:630:606  Business-to-Business Marketing
22:630:608  Sales Management
22:630:609  Marketing Strategy
22:630:610  Consumer Behavior
22:630:611  Marketing and the Arts
22:630:613  Brand Management
22:630:617  Pharmaceutical Marketing Research
22:630:618  Pharmaceutical Product Management
22:630:619  Managing the Pharmaceutical Sales Organization
22:630:621  Services Marketing
22:630:641  International Marketing
22:630:644  Marketing for Arts/Nonprofits
22:630:655  Special Topic: Customer Relationship Management

One-credit courses:
22:630:622  Direct and Database Marketing
22:630:653  Special Topic: Marketing High-Tech Products and Services
22:630:654  Special Topic: Public Relations and Promotion
22:630:663  Special Topic: Advertising on the Internet


Part-Time Program  

M.B.A. Core Course

22:630:586  Marketing for Decision-Making

Marketing Concentration (15 credits)

For a concentration in marketing, take one of the following two courses (required):

22:630:604  Marketing Research 

22:630:617  Pharmaceutical Marketing Research 

Take 12 course credits (four 3-credit courses or equivalent) of the following:

Three-credit courses:
22:630:601  Advertising and Promotion
22:630:602  Corporate Strategy and Product Innovation
22:630:603  Retail Management
22:630:604  Marketing Research
22:630:606  Business-to-Business Marketing
22:630:608  Sales Management
22:630:609  Marketing Strategy
22:630:610  Consumer Behavior
22:630:611  Marketing and the Arts
22:630:613  Brand Management
22:630:617  Pharmaceutical Marketing Research
22:630:618  Pharmaceutical Product Management
22:630:619  Managing the Pharmaceutical Sales Organization
22:630:621  Services Marketing
22:630:641  International Marketing
22:630:644  Marketing for Arts/Nonprofits
22:630:655  Special Topic: Customer Relationship Management

One-credit courses:
22:630:622  Direct and Database Marketing
22:630:653  Special Topic: Marketing High-Tech Products and Services
22:630:654  Special Topic: Public Relations and Promotion
22:630:663  Special Topic: Advertising on the Internet

Please note: Students with concentrations in marketing and pharmaceutical management may only apply two of the pharma courses toward their marketing concentration; plus three (3) additional marketing courses.

See the Course List and Descriptions section of this catalog.


 
For additional information, contact RU-info at 732-932-info (4636) or colonelhenry.rutgers.edu.
Comments and corrections to: Campus Information Services.

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