Rutgers, The State University of New Jersey
Camden Undergraduate
 
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School of Business-Camden
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General Curricular Requirements
Bachelor of Arts in Business Administration
Bachelor of Arts in Business Administration Off-Campus Program
Bachelor of Arts in Business Administration Fully Online Program
Bachelor of Science in Accounting
Bachelor of Science in Finance
Bachelor of Science in Management
Bachelor of Science in Marketing
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Business Minor for Non-School of Business-Camden Students
Business Minor for School of Business-Camden Students
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Camden Newark New Brunswick/Piscataway
Catalogs
  Camden Undergraduate Catalog 2016-2018 School of Business-Camden Academic Programs and Requirements Programs of Study Bachelor of Science in Marketing  

Bachelor of Science in Marketing


Marketing provides students with a solid foundation in marketing principles and techniques. Marketing equips students with the quantitative and qualitative skills necessary to investigate and analyze customer behavior, competitors, and external groups who may be affected by the marketing process. Specializations in marketing research is available.


Major Specific Courses

52:630:371 International Marketing

52:630:374 Consumer Analysis

52:630:385 Marketing Research

52:630:403 Strategic Marketing Planning

52:630:___ marketing elective (above 300 level)

52:630:___ marketing elective (above 300 level)

__:___:___ advanced business elective

__:___:___ advanced business elective


Major Specific Elective Requirements

Marketing Electives: Students are required to complete 6 credits from the offerings of school 52, subject 630 courses at or above the 300 level. The Marketing Internship course 52:630:497 may be applied to meet no more than 3 of the 6 required marketing elective credits.

Advanced Business Electives: Students are required to complete 6 credits from the following approved elective options:

52:___:___ any school 52 (subject code 010, 135, 390, 533, 620, 623, or 630) course at or above the 300 level

50:830:___ any psychology (50:830) course at the 300 level or above

52:960:___ any statistics (50:960) course at the 300 level or above

50:220:308 Introductory Managerial Economics

50:220:322 Econometrics

50:920:301 Methods and Techniques of Social Research

 
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