Marketing provides students with a solid foundation in marketing
principles and techniques. Marketing equips students with the
quantitative and qualitative skills necessary to investigate and analyze
customer behavior, competitors, and external groups who may be affected
by the marketing process. Specializations in marketing research is
available.
For current curriculum requirements
refer to: https://business.camden.rutgers.edu/undergraduate/bachelor-of-science-programs/curriculum-worksheets.
Major Requirements (24 credits)
52:630:385 Marketing Research
52:630:___ Marketing elective (300 level or above)
52:630:___ Marketing elective (300 level or above)
52:630:___ Marketing elective (300 level or above)
52:630:___ Marketing elective (300 level or above)
__:___:___ Approved elective
__:___:___ Approved elective
52:___:___
International Business elective
Marketing Electives: Students are required to complete twelve (12) credits from the offerings of school 52, subject 630 courses at or above
the 300 level. The Marketing Internship course 52:630:497 may be applied to
meet no more than three (3) of the (six) 6 required marketing elective credits.
Approved Electives: Students are required to complete six (6) credits from the following approved elective options:
52:___:___ any
school 52 (subject code 010, 135, 390, 533, 620, 623, or 630) course at or
above the 300 level
50:830:___ any psychology (50:830) course at the 300
level or above
52:960:___ any statistics (50:960) course at the 300 level or above
50:220:308 Managerial Economics
50:920:301 Methods and Techniques of Social Research
International Business Elective: Students are required to complete three (3) credits in a course from the list below:
52:630:371 International marketing (preferred option)
52:390:350 Multinational Finance
52:620:369 Multinational Business
52:___:___ any School of Business-Camden Learning Abroad course
Rutgers School of Business-Camden 
